About the team: The User Growth team plays a core role in the acquisition, activation, engagement, and retention of billions of users/customers WW. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok Shop. We are looking for a highly strategic and execution-focused Merchandise Strategy and Operations Manager to lead merchandising efforts for high-value user segments. This role bridges Product, Supply, and Recommendation teams to ensure the right supply is selected, surfaced, and amplified across TikTok Shop. You’ll play a pivotal role in shaping the product ecosystem that powers our content commerce experience, with direct impact on GMV, user satisfaction, and feed performance. Responsibilities: - Define and lead the merchandising product strategy to match high-value user segments with relevant and high-performing supply. - Partner with Supply Chain, Creator, Operations, and Feed Algorithm teams to curate and amplify priority SKUs in the TikTok Shop feed. - Drive product initiatives that help onboard new supply aligned with seasonal trends, user preferences, and lifecycle targeting. - Build tooling and product experiences that allow internal teams to scale curated selection while maintaining user relevance. - Ensure a feedback loop between user engagement signals and merchandising strategy to continuously refine product positioning.
Minimum Qualifications: - 5+ years of E-commerce strategy and operations experience, ideally in merchandising, content commerce, or feed/product recommendation spaces. - Strong understanding of content-driven shopping behavior and the interplay between supply, recommendation, and user intent. - Demonstrated ability to lead cross-functional initiatives involving Supply, Algo/Feed, and Operations teams. - Analytical mindset with experience using data to prioritize and optimize SKU selection and feed visibility. Preferred Qualifications: - Experience in e-commerce merchandising platforms, seller onboarding tools, or buyer-seller matchmaking systems.
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