Emerald X

Salary Range: $80,000.00 To $84,000.00 Annually

Emerald is seeking an Attendee Marketing Manager to join our team to support the Boutique Design hospitality brand, including the BDNY trade fair, BD Forum, and BD Match events.

The Attendee Marketing Manager leads the development and execution of marketing plans to achieve attendance goals for these annual events. With a deep understanding of our brand and audience, this role will create and execute ROI-focused multichannel B2B campaigns. This collaboration-heavy role partners with the Senior Marketing Director and Vice President, Marketing to provide insights that influence the overall attendee marketing strategy.

Much like our audience, the Marketing Manager should be a passionate creator who is data-driven, agile, and collaborative. A positive attitude and the ability to independently drive projects forward, meet deadlines, and raise work equally well across collaborative and independent work environments are essential to success, as well as excellent project management, attention to detail, and prioritization skills.

Responsibilities

• Lead the development and execution of bottom-up, ROI-focused multichannel b2b marketing campaigns that achieve audience goals by increasing brand awareness, registrations, and upgrades, nurturing prospects, and generating qualified net-new leads.
• Conceptualize, execute, and manage automated email nurturing programs to increase event registration and brand engagement.
• Execute and manage nurture campaigns across various marketing channels including PPC marketing, email, partnerships, social media, cross-promotions, print advertising, direct mail, and others.
• Collaborate with internal editorial teams to create endemic social media campaigns that increase awareness, drive registrations, and engage the community.
• Deliver accurate, timely, and visual integrated reports from multiple sources to continuously inform marketing strategy and recap marketing campaign performance.
• Manage post-registration attendee communications for onboarding, additional promotions, and event logistics to ensure ongoing customer success.
• Support message development and optimization at the event and brand level.
• Collaborate with internal registration team to develop website framework, provide assets for buildout, and test website before launch to create a seamless customer experience.
• Collaborate with internal digital teams to manage the framework for brand matchmaking platforms, including mobile app buildout.

Requirements

• Experience building, automating, executing, and analyzing performance of email campaigns.
• Hubspot experience is a plus.
• Experience building, scheduling, executing, and analyzing social and digital advertising campaigns.
• Experience creating and managing marketing collateral, including copywriting, website layout and copy, and leveraging editorial content.
• Experience defining and translating data into actionable insights that influence marketing strategy.
• Creative mindset with a history of conceiving new and innovative campaigns.
• Proactive work style that demonstrates the ability to effectively prioritize, multitask, and identify potential challenges.
• Ability to build relationships and collaborate internally with sales, editorial, operations, conference, and registration teams, as well as externally with clients, vendors, and partners.

ABOUT EMERALD

Emerald Holding, Inc. (NYSE: EEX) is the largest U.S.-based B2B event organizer, empowering businesses to succeed year-round by expanding meaningful connections, developing influential content, and delivering powerful commerce-driven solutions. As the owner and operator of a curated portfolio of B2B events spanning trade shows, conferences, B2C showcases and a scaled hosted buyer platform, Emerald delivers dynamic solutions across leading industries through its robust content and e-commerce marketplace. Emerald is a trusted partner for its thousands of customers, predominantly small and medium-sized businesses, playing a pivotal role in driving year-round commerce through streamlined buying, selling, and networking opportunities. Powered by an experienced team, Emerald is fostering meaningful engagement and delivering unparalleled market access with a commitment to driving business growth 365 days a year.

Join Us at Emerald

At Emerald, we are dedicated to building a workplace where everyone feels valued and included. We actively seek out diverse talent and fresh perspectives, embracing a wide range of professional backgrounds and experiences. Our skills-based hiring approach focuses on capabilities and potential. Over 90% of our roles don’t require a college degree, except for specialized fields like legal, finance, and accounting.

Come grow with us!

COMPENSATION & BENEFITS

Target Compensation: $80,000-84,000 (bonus eligible)

Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law.

We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, 401(k) plan with a company match, medical/dental/vision coverage, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs, and mental wellness tools such as weekly guided meditation programs.

If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX. com.