Brown-Forman

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

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The On Premise Key Account Manager leads a team to ensure key brands are well-positioned in important accounts within the channel. This role develops and executes the channel strategy to improve brand visibility, drive consumer engagement, and ensure effective execution across regions.

• Develop and execute comprehensive channel strategies in key accounts, ensuring dominant brand positioning via optimal distribution, pricing, visibility, and consumer engagement. Plan and implement brand activities aligned with strategic objectives to drive market share and achieve sales targets.
• Conduct in-depth market, channel, and competitor analysis, evaluating consumer drivers to identify and prospect new business opportunities for growth. Regularly assess initiatives with quantitative/qualitative feedback, refining strategies for continuous improvement and competitive advantage.
• Oversee consistent implementation of brand strategies and guidelines in key accounts, collaborating with marketing/trade marketing for impactful, tailored brand experiences. Serve as an expert ambassador for our brands and values, actively promoting responsible consumption.
• Cultivate and maintain strong, strategic partnerships with key account decision-makers and wholesale partners, positioning the company as an indispensable business ally. Ensure effective communication with internal teams for seamless operations and collaborative success.
• Meticulously manage key account operating budgets, travel expenses, and incentive programs. Ensure diligent administration of client databases (e.g., Salesforce, Tableau, Alus, “Gana mas”, “Rewards) for data integrity; develop and track detailed weekly work/visit plans to optimize field activity.
• Recruit, lead, and develop a high-performing team of account executives, fostering their expertise as brand ambassadors aligned with company culture. Provide continuous coaching and training in sales protocols, negotiation, and CRM utilization to achieve performance goals.
• Minimum 1-3 years of experience in a people leadership role within on-premise channel sales or key account management, ideally for global consumer product brands, with a proven ability to establish and maintain strategic client relationships.
• Business-level fluency in English, both verbal and written.
• Proficiency with MS Office Suite (Excel, Word, PowerPoint); familiarity with market analysis platforms (e.g., Nielsen, ISCAM) is advantageous.
• Solid understanding of core financial and marketing principles, effective negotiation techniques, team coaching, and leadership practices.
• Strong analytical, synthesis, and problem-solving skills, with a demonstrated ability to translate data into actionable insights.
• Proactive, self-motivated, and highly organized with a results-oriented mindset and the ability to manage resources effectively.
• Excellent interpersonal, presentation, and influencing skills, capable of building strong collaborative relationships with internal and external stakeholders.
• Must possess a valid driver's license.

Requisition Type:

Employee

Management Level:

Professional

Global Job Level:

P6

Number of Openings Available:

1