About the Team: The Ads Signals team's vision is to understand customers' behavior by collecting their online/offline activity from varied sources and connecting them across devices using robust Identity graph in a privacy compliant way. These signals power our entire ads ecosystem spanning Targeting, Attribution, Optimization, Measurement, Insights and Reporting. About the Role: The person in this role will own product marketing strategy & operations for TikTok monetization, partnering with PSO and Product leaders to collaborate on go-to-market planning, strategy and execution. This person will drive cross-pillar workstreams (strategy, operations and program management) that span across Measurement, Targeting, Privacy and Signals. The ideal candidate will have strategy experience that includes owning, structuring and executing cross-functional programs. They should also be experts on digital advertising, from competitor capabilities to understanding the technical stack. The ideal candidate will be someone with proven problem-solving and execution record. This person will drive key priorities that promote efficiency and impact at scale for TikTok through operating models that drive accountability and better business / product outcomes. You are self-motivated, organized, and thrive in ambiguous situations. You are a fast learner and great communicator. Responsibilities: Scope and manage strategic initiatives ranging from business reporting and emerging projects to cross-functional workstreams, executing with high quality, rigor, speed, and efficiency Manage internal rhythm of business within the team, as well as externally with XFN such as product and sales leadership Drive team operations with technical XFN (technical support, solution engineering) to land effective operating models that support go-to-market Use research and data to influence product strategy by clearly articulating customer feedback and market insights Plan and execute team offsets Build effective and transparent communication channels to align and partner with internal as well as external stakeholders
Minimum Qualifications: 3+ years of product marketing or product management experience with digital ad products 5+ years of experience in the digital advertising industry in a measurement capacity Strong knowledge of measurement solutions (Brand Lift Study, Sales Lift, MMM, advertising effectiveness solutions) and experience working on qualitative and quantitative measurement of marketing campaigns. Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences. Preferred Qualifications: - Ad Attribution experience with a technology company, media agency, consulting firm preferred. - A fast learner with a good sense of judgement and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
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