Coventry University

Job Title

Product Marketing Manager

Job Reference

2648

Application Closing Date

11/06/2025

Division, Department

CU Corporate Services Limited (CUCS), Marketing - Product Proposition Marketing

Salary

Competitive starting salary range from £37,631 up to £42,943 per annum (dependent upon experience) with the potential to progress. A discretionary range for candidates with exceptional experience can be discussed/considered

Mode

Permanent, Full Time

Our Mission

Coventry University Group is a global education group with a mission of Creating Better Futures. We are driven by our passionate belief in the transformational power of education and research to enable and empower our students, colleagues and partners and to improve the world around them. Our people are key to our success and each role contributes to the Group’s ongoing progress in communities around the world.

The Role

As Product Marketing Manager you will have responsibility for course and subject area positioning and promotion. You will develop tactical marketing plans and create key messaging to drive the success of our courses in market across the Coventry University Group.

You will keep well-informed of competitor and market research to develop and implement our go-to-market plans to time and budget, that will inspire our audiences to apply and enrol. This requires a holistic approach to reflect Group strategic priorities. It is a heavily hands on role, involving a wide variety of marketing activities to help the Group achieve its student recruitment goals.

This role will also be a central point of contact to designated internal business partners, building strong relationships with key stakeholders, driving a collaborative and combined effort to student recruitment.

This Role is based in Coventry.

Our Successful Candidate

Our successful candidate will be data-driven, adaptable, organised and creative. They will demonstrate experience of:

• Using data to deliver robust analysis, insight and reporting to influence operational and strategic decision making; to identify, develop and implement product opportunities aligned to the wider organisational strategy. Creating, gaining support for and communicating tactical marketing plans.
• Managing stakeholders, driving projects through to completion, achieving against objectives, and monitoring and reporting on project progress. Working well in a team and across teams, challenging and provoking new thinking, gaining the respect and confidence of key stakeholders.
• Using their excellent written and oral communication skills to summarise and interpret relevant information from a broad range of sources.
• Creating content in digital and print formats.
• Managing projects, with the ability to see projects through from inception and briefing to delivery, results and driving action.
• Excellent attention to detail. Proactive approach generates ideas and deals with issues on their own initiative. A positive, can-do attitude, approaching issues positively, seeking solutions where necessary, working diligently and effectively under time pressure.
• Working when required to support the delivery of events which may fall outside of core working hours i.e. evenings and weekends. This includes (but is not limited to) Open Days, Clearing and Student /Staff / Corporate events. Ability to work flexibly to meet the needs of the role, including travel to campuses across the group.

The Benefits

As a staff member of Coventry University, you will have a access to a wide range of industry leading rewards and benefits which includes:

• Excellent Employers Pension Contribution
• 30 days Annual leave plus Bank Holidays
• New Holiday Purchase Scheme up to 5 additional days
• Life Assurance 4 x Salary
• BUPA Cash Plan
• 50% off Tuition Fee’s for staff dependants
• CU Reward Scheme – Discounts across a range of High Street/ Online Retailers
• New Electric Car Scheme
• Cycle To work scheme

Our Culture

As a global Education Group, equality, diversity, and inclusion are embedded within the fabric of our organisation and are a key focus of our core values. We harness the power and potential of the diverse cultures, backgrounds, abilities, and experiences of our students, colleagues, and partners to create opportunities for all.

Full Job Description & Person Specification

Click here to view the full job description and person specification.

We look forward to hearing from you!