Synchrony Financial

Job Description:

Role Title : AVP, Campaign Operations Manager (L11)

Company Overview: Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more.

• We have recently been ranked #2 among India’s Best Companies to Work for by Great Place to Work. We were among the Top 50 India’s Best Workplaces in Building a Culture of Innovation by All by GPTW and Top 25 among Best Workplaces in BFSI by GPTW. We have also been recognized by Ambition Box Employee Choice Awards among the Top 20 Mid-Sized Companies, ranked #3 among Top Rated Companies for Women, and Top-Rated Financial Services Companies.
• Synchrony celebrates ~51% women diversity, 105+ people with disabilities, and ~50 veterans and veteran family members.
• We offer Flexibility and Choice for all employees and provide best-in-class employee benefits and programs that cater to work-life integration and overall well-being.
• We provide career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles.

Organizational Overview: The Performance Marketing Team is the engine behind business growth as it handles the majority of marketing activities. This includes targeting the right audience through campaigns, distributing content via channel marketing, conducting a thorough analysis of campaign launches and budgets, and also ensuring compliance via surveillance and governance all to maximize results and maintain a competitive edge. Together this team drives ROI and elevates Synchrony's brand presence in a dynamic market.

Role Summary/Purpose: As AVP, Campaign Operations you will be an integral member of the Growth marketing within Synchrony Financial, India. In this role, you will work closely with internal team and stakeholders to lead the evolution of our campaign operations with a focus on personalized, end-to-end consumer journeys, enabled by data, automation and Gen AI. You will serve as a transformation agent, working cross-functionally to embed a consumer first mindset into the fabric of our marketing operations.

Key Responsibilities:

Campaign Process Discovery :- Explore and analyze existing campaign methodology and processes to identify the opportunities and gaps for the transformation

Journey Planning through Collaboration :- Engage with team members, stakeholders to understand real-world challenges and co-create journey based strategies tailored to business objectives.

Lead campaign transformation :- Design and implement digitally-enabled, consumer first campaign operations that drive personalized engagement across channels

Journey design and execution :- Develop and manage consumer journeys in marketing platforms and Customer Data Platforms (CDPs), ensuring responsiveness and relevance in real time

Cross functional collaboration :- Partner with other MarTech teams (eg:-core CDP, Audience management), Marketing Cloud and Digital product teams to align strategy and integrate personalization into journeys

Scalable Frameworks :-Create templates and strategic playbooks for identification, targeting, segmentation and orchestration of journey to ensure transformation with success

Innovation and Best Practices :- Drive digital transformation by embedding modern campaign methodologies and personalization best practices into operational workflows

Team enablement :- Mentor and upskill team members on journey-based thinking, platform usage and consumer centric execution

Required Skills/Knowledge:

• 8+ years of experience in digital marketing, campaign operations with consumer journey design – preferably within financial services.
• Strong background in Consumer journey design, personalization and omnichannel campaign delivery
• Proficiency with Customer Data Platforms (eg:- Blueconic, Adobe experience Platform, Salesforce, SAS CI 360)
• Working knowledge on SAS or SQL
• Understanding of quality management practices in marketing operations, including process governance and continuous improvement.
• Hands on experience with marketing automation platforms and real-time journey orchestration tools.
• Solid interpersonal skills at all organizational levels, including the ability to communicate effectively and influence others in the business

Desired Skills/Knowledge:

• Working knowledge of Gen AI application in marketing operations, consumer insight generation
• Experience driving change and implementing new frameworks or technologies within complex marketing ecosystems.
• Strong project management and analytical skills with a focus on measurable business impact
• Creative thinker with the ability to reimagine existing processes
• Experience with statistical analytics languages and platforms is a plus i.e., Python, Hadoop etc

Eligibility Criteria:

• Bachelor's Degree with 8+ years of IT experience or, in lieu of a degree, minimum of 10+ years of Marketing experience in financial domain

Work Timings: 2 PM to 11 PM IST

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying
• Inform your manager and HRM before applying for any role on Workday
• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)
• Must not be any corrective action plan (Formal/Final Formal, LPP)
• L9+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible.
• L09+ Employees can apply

Level / Grade : 9

Job Family Group:

Marketing