Schedule:
Monday - Friday (40 hrs/wk)
8:00 AM - 5:00 PM
Department: Marketing, IMC - 931
Primary Purpose:
Coordinates and implements marketing communication projects with responsibilities including public relations, special events management, awards, presentations, advertising, and creating brand awareness. Relies on experience with ARUP policies, practices and people to design and deliver products and services.
This role is focused on public relations and corporate communications. This role will build brand awareness through content marketing pieces that include news-style articles for our website, press releases, white papers, case studies, social media, video scripts, and brand communications. This role will also provide PR outreach to industry media.
About ARUP:
ARUP Laboratories is a national clinical and anatomic pathology reference laboratory and an enterprise of the University of Utah and its Department of Pathology. Based in Salt Lake City, Utah.
ARUP proudly hires top talent to create a work environment of diversity, professional growth and continuous development. Our workforce is committed to the important service we provide to over one million patients each month. We always strive for excellence and have a strong desire to have involvement with the advances in medicine and the role laboratory services plays within each patient’s life. We never forget that there is a patient behind every specimen we receive.
We are looking for individuals who want to contribute to ARUP's culture of accountability, integrity, service, and excellence. Consider joining our dynamic team.
Essential Functions:
Prepares and disseminates information regarding an organization through newspapers, periodicals, television, radio, and other forms of media. Maximizes name and brand recognition in the target population.
Writes, proofreads, and edits copy, brochures/print, and other forms of documents. Relies on education and ARUP experience to create content that maximizes usability of targeted audience.
Organizes advertising for print media and event planning from concept creation through staffing.
Coordinates event scheduling, project trafficking, and promotions to ensure client satisfaction and project completion.
Responsible for research and development of media plans, identifying target audience, and ideal media outlets.
Familiar with standard concepts, practices, and procedures within advertising, marketing, and public relations.
Relies on significant experience and judgment to plan and accomplish goals.
Performs a variety of more complicated tasks.
Works under general supervision and may mentor other Marketing and PR Specialists.
Other duties as assigned.
Physical and Other Requirements:
Stooping: Bending body downward and forward by bending spine at the waist.
Reaching: Extending hand(s) and arm(s) in any direction.
Mobility: The person in this position needs to occasionally move between work sites and inside the office to access file cabinets, office machinery, etc.
Communicate: Frequently communicate with others.
ARUP Policies and Procedures: To conduct self in compliance with all ARUP Policies and Procedures.
Sedentary Work: Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.
Fine Motor Control: Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand as in handling.
High School Diploma or Equivalent or better.
Bachelor's Degree or better in Marketing or related field.
Ability to tailor content to target internal, scientific, and consumer audiences
Two years of experience in a marketing communications environment
Bachelor's degree in marketing, public relations or related area OR an equivalent combination of targeted coursework and four years of work experience in marketing, advertising and/or public relations
Intermediate level proficiency with Microsoft Office Suite and familiarity with Adobe CS3
Experience with corporate branding and style guide compliance
Strong interview skills and journalism experience
Marketing automation and CRM experience. Salesforce and Pardot
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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