JOB SUMMARY:
The Senior Marketing Communications Manager plays a pivotal role in shaping and executing strategic marketing initiatives that support business growth, enhance customer engagement and elevate brand presence. This high-impact role leads content marketing efforts, supports digital engagement initiatives, manages cross-functional projects and plays a central role in collaborating with external agencies to deliver compelling, on-brand communications across all channels.
Working closely with product managers, sales teams, and internal stakeholders, this individual develops compelling content and marketing assets tailored to diverse audiences. This includes technical and promotional materials, digital content, sales tools, and thought leadership pieces that support customer education and brand positioning.
The ideal candidate brings professional experience in both B2B and B2C marketing communications and is a creative, customer-focused self-starter with strong organizational, project management, and problem-solving skills. They are an excellent communicator who thrives in both independent and collaborative team environments, and values cross-functional teamwork in a fast-paced, dynamic setting.
MAJOR JOB RESPONSIBILITIES (not all inclusive)
1. Lead Content Marketing Development | Develop and execute content marketing initiatives in collaboration with the marketing team, product managers, sales team, and technical experts to support business objectives and customer engagement. This includes formats such as blog posts, podcasts, webinars, and videos.
2. Support Digital Engagement | Contribute to digital marketing efforts by creating assets that enhance customer interaction and sales enablement across digital platforms.
3. Develop Marketing Assets | Create a wide range of marketing materials including technical and promotional content, sales tools, digital content, and thought leadership pieces tailored to internal and external audiences.
4. Collaborate with External Partners | Play a key role in supporting relationships with external agencies and creative partners to ensure brand consistency, message alignment, and timely delivery of high-quality materials.
5. Manage Cross-Functional Projects | Lead and coordinate marketing communications projects, ensuring alignment with timelines, budgets, and strategic goals.
6. Support Public Relations Efforts | Identify and develop opportunities for product publicity in trade and digital media to enhance brand visibility.
7. Coordinate Promotional Collateral | Contribute to the development and procurement of branded promotional items that support product and campaign visibility.
8. Champion Team Culture and Innovation | Foster a collaborative team environment, support the integration of AI tools, and contribute to a culture of continuous improvement and innovation.
QUALIFICATONS:
Competitive Salary, which includes a Geographic Wage Premium, with a general salary range of $111,744.00 to $139,680.00 or higher depending on education and experience.
BENEFITS INCLUDE:
COMPANY INFORMATION:
National Gypsum Company, headquartered in Charlotte, NC, is the exclusive service provider of reliable, high-performance building products marketed under the Gold Bond®, ProForm® and PermaBASE® brands. The National Gypsum name – through its Gold Bond®, ProForm® and PermaBASE® product lines – has been synonymous with high-quality, innovative products, and exceptional customer service since 1925.
For decades, we have saved our customers time and money by providing the industry’s best, most reliable building products, resources and services. We are Building Products for a Better Future® one project at a time.
National Gypsum Company operates as a family of companies working together toward a common goal with collaboration and open communication. Our corporate entities include: NG Corporate, LLC; National Gypsum Services Company; Gold Bond Building Products, LLC; Gold Bond Canada, LLC; ProForm Finishing Products, LLC; PermaBASE Building Products, LLC; and Unifix Inc.
HIRING ENTITY: National Gypsum Company
The above information on this description has been designated to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of an associate assigned to this position. The company enforces a tobacco-free policy at all its locations.
All National Gypsum Company and corporate affiliate companies, including: NG Corporate, LLC, National Gypsum Services Company, Gold Bond Building Products, LLC, Gold Bond Canada, LLC, ProForm Finishing Products, LLC, PermaBASE Building Products, LLC and Unifix Inc , are Equal Opportunity Employers. Please visit www.nationalgypsum.com to view all of our exciting employment opportunities. Employment contingent upon successful completion of background investigation. Pre-employment drug screening is required. All companies participate in E-Verify. E-Verify is an internet-based system that compares information from an employee’s Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility. www.dhs.gov/e-verify.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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