Specialist, Growth Marketing, Lifecycle, DTC JP

The Walt Disney Company (APAC)

Job ID 10122739 Location Minato-ku, Japan Business The Walt Disney Company (APAC)

Job Summary:

About the Role

We are seeking a proactive, detail-oriented Lifecycle Specialist to join our Lifecycle & Growth team in Tokyo. In this role, you’ll support our efforts to drive customer engagement, retention, and loyalty through creative, data-informed messaging across our owned marketing channels.

The ideal candidate is organized and comfortable managing multiple workstreams in a fast-paced, collaborative environment. You’ll work closely with cross-functional stakeholders across creative, programming, marketing, and operations, ensuring our lifecycle campaigns are well-executed from start to finish.

Key Responsibilities

  • Support campaign planning and execution, including ticket filing, deadline tracking, coordination of on-time campaign assets, localized copies and other components delivery.
  • Manage the cataloguing and organization of creative assets and messaging copy.
  • Workflows and processes improvement and optimization
  • Coordinate with internal creative teams and external agencies by preparing clear, timely briefs.
  • Coordinate subscriber perks and loyalty campaigns, including overseeing lottery system outputs and supporting data validation processes.
  • Support the planning and execution of cross-functional campaigns by aligning timelines and deliverables across multiple teams.
  • Collect and record post-campaign performance data for reporting
  • Maintain meticulous campaign documentation to support team visibility and knowledge management.
  • Occasionally, coordinate on invoice submissions to the finance team.

Desired Skills & Qualifications

  • Exceptional attention to detail and organizational skills.
  • Ability to manage multiple tasks and projects simultaneously.
  • Strong communication skills and a collaborative, solution-oriented mindset.
  • Comfortable working in fast-paced, high-output environments.
  • Quick to learn and eager to grow in lifecycle marketing and digital operations.
  • Familiarity with tools such as Excel, Airtable, and Jira is a plus.
  • Fluency in Japanese and business-level proficiency in English are required.
  • Positive, can-do attitude with a strong sense of ownership and accountability.

About The Walt Disney Company (APAC):

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets from Australia, New Zealand, Mainland China, Japan, Korea to Southeast Asia.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with TWDC (Japan) Ltd., which is part of a business we call The Walt Disney Company (APAC).

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Confirmed 9 hours ago. Posted 30+ days ago.

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