Virgin Voyages

The Gig:

Virgin Voyages is looking for a data-driven and results-oriented Senior Manager of CRM & Lifecycle Marketing to lead two of Virgin Voyages’ highest-impact and revenue-generating initiatives. This role is perfect for someone with deep experience in CRM, email marketing, direct mail, and ideally customer data platforms—someone who thrives at the intersection of strategy, data, and execution. You will own the strategy and performance of our Email, Direct Mail and SMS programs, maximizing customer acquisition, retention, and lifetime value. You’ll partner closely with our Marketing, Analytics, and Fleet Experience teams to design seamless, high-impact journeys. This role reports into the Growth Marketing team and will play a critical role in shaping how we scale and personalize Sailor communications across the lifecycle.

This gig is based at VVHQ - our swanky Virgin Voyages Head Office in Plantation, FL where we follow a hybrid work environment. We can't wait to 'sea' you in person during our Collaboration Days, Tuesdays, Wednesdays, and Thursdays, while you enjoy Mondays and Fridays' as remote days.

What You'll Be Up To:

Drive Revenue Growth Through CRM & Lifecycle Innovation

• Own end-to-end strategy, development and execution of lifecycle campaigns across email, direct mail ($8-10 million budget targeting >$50 million in incremental revenue), and SMS.
• Build and optimize data-driven journeys that drive bookings, onboard revenue, retention, and upsell opportunities.
• Partner with analytics team to refine segmentation, targeting, and personalization strategies using our CDP or equivalent platforms.
• Leverage AI-powered tools and automation to enhance targeting, personalization, and campaign performance across CRM and lifecycle channels.

Strategic Collaboration & Cross-Functional Execution

• Work closely with Brand, Integrated Marketing, Commercial Innovation & Change, and Digital teams to ensure all communications align with broader marketing and revenue goals.
• Collaborate with Legal and IT teams to ensure compliance with data privacy and communication regulations as needed.
• Coordinate with external vendors and platforms to scale high-performing campaigns and test new touchpoints.

Maximize Commercial Impact Through Data & Testing

• Lead A/B and multivariate testing strategies to continually refine messaging, timing, and creative performance.
• Monitor campaign performance, create dashboards, and generate actionable insights that shape future strategies.
• Continuously explore and apply emerging technologies—including AI and predictive analytics—to improve the efficiency and effectiveness of outbound marketing efforts.
• Develop scalable frameworks and playbooks to institutionalize CRM best practices across teams.

SuperPowers Required:

• 7–10 years of experience in CRM, lifecycle marketing, direct mail, or customer retention strategy, preferably in B2C or travel/hospitality.
• Hands-on experience with CDPs, ESPs, and marketing automation tools.
• Proven track record of designing and scaling revenue-driving lifecycle and CRM programs.
• Strong analytical mindset; confident working with data to generate insights and make recommendations.
• Experience with campaign performance tracking, attribution, and customer journey analysis.
• Ability to leverage AI-driven tools for campaign optimization, audience segmentation, and lifecycle automation.
• Excellent project management and cross-functional collaboration skills.
• Creative thinker who brings innovative ideas to engage and monetize.
• Experience in the cruise or hospitality industry is a plus.
• Passion for the Virgin brand and a drive to elevate the Sailor experience through personalized touchpoints.

What Matters to Us:

At Virgin, your personality matters as much as how good you are at what you do. We want you to bring it to our hangout spot and help make the place even better. So, we won’t be surprised to hear that when people talk about you they say you are clever, on top of it, able to think ahead, intuitive, passionate and someone people respect and enjoy working with because you make things happen.

Virgin Voyages is committed to being an Equal Opportunity Employer and encourages applications from qualified, eligible applicants regardless of their sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy and maternity. Our greatest strength comes from our ability to come together as unique individuals -- we seek to always embrace and celebrate our differences, providing an inclusive workplace environment that allows you to be your best self.

Virgin Voyages is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Virgin Voyages via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Virgin Voyages HR/Recruitment will be deemed the sole property of Virgin Voyages. No fee will be paid in the event the candidate is hired by Virgin Voyages as a result of the referral or through other means.

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