Old Navy

About the Role

As Director, Brand Operations and Program Management, you will be responsible for driving operational excellence across the Old Navy Brand Marketing organization. You are a marketer and understand and can speak comfortably about the broad spectrum of product, retail and brand marketing – from brand growth, market share, and customer lifetime value... to loyalty and memberships... to personalization, segmentation, targeting... to media planning, placements, and return on spend... to channel and vehicle purpose... to market data, standard marketing KPIs, and reporting... to 360 integrated campaign strategy and planning, customer experience ecosystem development, traffic plans, revenue participation, and return on investment.

You will lead annual, quarterly, monthly integrated strategic planning processes, oversee campaign management workflows, and ensure cross-functional alignment that allows the Marketing team to deliver orchestrated, on-time, high-impact strategic marketing and brand initiatives. Partnering closely with our agencies, the in-house creative team, brand marketing, growth marketing, marketing innovations, and digital teams, you will establish scalable ways of working, improve efficiencies, and remove roadblocks and redundancies, all to enable the Marketing team to deliver a compelling, joyful experience to our customers.

What You'll Do

• Program Management (by category and division): Lead marketing program management efforts across all marketing strategic initiatives, ensuring seamless team and cross-functional execution.
• Optimize: Develop and optimize end-to-end Marketing pipeline workflows and processes.
• Facilitate Collaboration: Own integrated marketing forums, workflow and process, ensuring alignment across brand, channel/vehicle, creative, product, media/growth, commercial priorities, Go-to-Market and Product-to-Market pipelines.
• Communicate: Partner with brand marketing executive leaders to communicate marketing and brand strategies.
• Coordinate: Ensure all partners align on orchestrated and cohesive 360 degree marketing executions with a customer-first mindset. Facilitate communication and alignment between marketing teams, key business functions and agency partners, ensuring all parties are clear on such things as strategy, plans, direction, timelines, in-market dates, assignments, overarching deliverables to execute in our marketing channels and vehicles.
• Strategic Planning: Establish clear annual and quarterly strategy development milestones and timelines to ensure product and brand marketing success.
• Innovation and infrastructure: Build flexible, modular, and scalable infrastructure that allows your team to proactively identify and mitigate risks, roadblocks, and inefficiencies that impact Marketing planning and execution. Continuously evolve marketing operations best practices, ensuring agility and adaptability in a fast-moving retail environment.
• Team Leadership: Manage a team of brand program managers, fostering a culture of operational excellence, responsibility, accountability, ownership, and collaboration.
• Budgets, Reporting, and ROI: ensure all programs are measured through standardized KPIs. Build a repository of data. Enable and drive data-driven decision-making. Track broad product, brand, program budgets, utilization and ROI. Partner with Growth Marketing and Finance to gather and consolidate data for effective ROI, ROAS or other KPI reporting.

Who You Are

• 10+ years of experience in a mix of marketing, program management, integrated marketing operations, and account management, preferably within fashion, retail, or consumer lifestyle brands.
• A process-driven leader who thrives on creating structure and efficiency within complex marketing organizations.
• A strategic problem solver who can anticipate challenges, adapt quickly, and drive solutions that enable high-performing teams.
• Experienced in leading large-scale, multi-channel marketing programs, from strategy and vision, through concept, planning, and execution to hindsights and future planning.
• A strong collaborator and communicator who will build strong professional relationships, negotiate with and influence cross-functional teams and senior stakeholders.
• Proficient in marketing workflow and partnering to onboard and work in campaign/project management technology (e.g., Monday.com, Asana, Workfront, or similar).
• Comfortable in building, developing, and leading a team in a fast-paced, high-volume, high collaboration environment, balancing multiple priorities, while keeping a positive productive environment.
• Passionate about bridging Marketing and Old Navy vision and strategy to executions that customers respond to. All while ensuring our marketing functions and teams are set up to do their best work.