Politico

POLITICO is looking to hire a Director, Audience based out of DC to lead our audience growth strategy for the DC market. We’re looking for someone with a deep familiarity of the DC audience and expertise in analytics, who can also think creatively about how to get our audience the information they need, and quickly. This person will craft both O&O and off-platform strategies, and craft our off-platform DC-voice. The ideal candidate will partner with leaders in our newsroom to aid the editorial decision-making process by helping set audience strategy and goals, analyzing coverage trends and routinely assessing the performance of our key audience distribution strategies. This role will help editors make informed decisions on coverage bets, user engagement trends and audience insights to enhance the overall audience reach and interaction across our DC products. They will collaborate with departments throughout the company, including but not limited to, Marketing, Product and Events. In addition to helping build long-term strategies for the DC portfolio, this role will help oversee our daily and weekly news analytics and audience strategy operation. This will be a hands-on role and being able to jump in to optimize for SEO, post on social and frame headlines will be an expectation.

This role will play an important role in understanding industry trends and maintaining our competitive understanding of social, search and other third-party platform referrals, especially as it relates to the tools and websites relevant to the DC audience. The right candidate understands data tools and knows how to apply their analytical mindset to content. This is a hands-on job, and digging skills are required.

What You'll Do:

• Work with Editorial (Congress, Playbook and White House) & Audio/Video teams in crafting and monitoring audience strategy and with Data & Product teams on KPIs across franchises and formats
• Develop a voice & strategy for our off-platform DC audience
• Analyze audience data, identify trends, and provide timely recommendations that contribute to informed journalistic decisions
• Work with partners throughout the newsroom globally to craft rollout plans for new and/or major audience initiatives and coverage moments
• Understand new emerging platforms and opportunities
• Build and experiment with creative audience strategies for how to promote our journalism
• Write clear and concise memos, competitive analyses and strategic briefs on audience growth opportunities for the newsroom

What You'll Need:

• Bachelor's degree in communication, journalism, marketing, data science or analytics, or an equivalent combination of education and experience working with data
• 5-7 years of experience in a newsroom
• Deep familiarity with the DC market & audience
• 3-4 years of experience in analytics, with a preference for content analytics: advanced/expert ability using tools like Excel, Adobe Analytics, GA4, Looker/Data Studio, Big Query, SQL, Tableau, Google Ad Manager or other similar platforms
• Experience with platform-specific data tools such as Emplifi, CrowdTangle, Tubular, Exact Target and other analytic and data tools
• Experience identifying, analyzing, and using data to independently test theories, confirm assumptions, and measure success via iteration and with attention to detail
• Ability to build relationships with leaders and editors to understand their editorial priorities and translate data points into actionable insights
• Excellent communication skills, both written and verbal, to effectively convey findings and recommendations to diverse stakeholders
• News and editorial judgement, ability to discern what is valuable to our core readers
• A desire to work in and create an innovative, forward-thinking and collaborative culture

We are driven by our values. We are relentless contributors, disruptors of the status quo, collaborators, talent cultivators and DEI stewards. Our culture is defined by grit, total integrity and a prioritization on innovation.

We value our people. Click here for more on what we offer and what it’s like to work for POLITICO.

Let’s keep in touch. You can view our list of open positions here and email us careers@politico.com. We hope to see your application soon!