Amazon

DESCRIPTION

Do you want to join our European, globally-integrated team, who are inspired by the global Amazon Books vision that reading is essential for a healthy society?

Do you believe in the power of reading to bring joy, enlightenment and empowerment to people of all ages and from all backgrounds?

Are you relentless in your pursuit of marketing excellence and innovation?

We are looking for a French-speaking Senior Product Marketing Manager to help us grow Kindle Unlimited (KU) in Europe. Our vision is for Kindle Unlimited to be the world's most loved reading subscription, sparking joy for readers, authors and publishers. In this multi-faceted role, you will be responsible for the full KU marketing strategy and customer experience (CX) for France and Spain, devising and implementing country-specific marketing experimentation plans, as well as analyzing key program metrics and developing the associated growth plans to address. You will also be responsible for EU-wide marketing initiatives, including devising marketing plans to better leverage the Prime Reading program in Europe to drive further growth for Kindle Unlimited. Additionally, you will be the main marketing point of contact for certain new global product features, owning their roll-out to your marketplaces, as well as supporting the broader EU Books organisation to hold a high bar on the CX for overall French Books customers, including Quality Assurance (QA), copy iteration and translations.

You will be asked to collaborate across organisations, functions, and geographies to delight readers, authors, and publishers across Europe and grow the business. Our ideal candidate will have strong business acumen, onsite and outbound marketing experience, and a demonstrated ability to both work at the strategic level (idea generation and development, long term planning) and dive deep into the details (inspecting performance drivers, solving CX defects, test and learn fast mindset). You will show hustle, take ownership and be prepared to roll up your sleeves as part of our hard-working, inclusive and collaborative team.

Key job responsibilities

• Develop and deliver marketing experimentation plans leveraging onsite, outbound, performance marketing, device channels, and other customer acquisition and engagement levers, establishing and measuring against success metrics, and launching successful initiatives evergreen.
• Develop insights into marketing channels and customer purchase behavior, and translate them into test plans, new feature proposals and opportunities for optimisation.
• Monitor and inspect MP-level marketing metrics performance; undertake deep dives to understand drivers and develop mitigation plans in partnership with the local product manager plus vendor managers and EU/WW KU Finance
• Partner with global KU product teams on product and feature developments, owning local Go-To-Market plans
• Partner with local and global legal teams to develop and roll out customer-facing compliance initiatives
• Own the customer facing experience of the KU program across all surfaces, including QA processes for campaigns and creative assets
• Develop bespoke marketing plans to encourage publishers to add content into KU, partnering with local vendor management teams
• Own business review inputs for KU in France and Spain (weekly and monthly reviews, goal planning)
• Support the broader EU Books Demand organisation to QA campaigns, iterate on marketing copy and translations

About the team

• We are a goal-oriented, collaborative team, who encourage inclusivity and diversity, creating an environment to embrace each other’s different styles and outlooks.
• We support each other and prioritise building and improving relationships with each other and other teams.
• We recognise that everyone has a life outside of work and continually iterate to find the right balance between personal needs and our business aspirations.
• We innovate quickly to meet and exceed our goals whilst maintaining high standards.
• We communicate openly with each other and have fun. We interact with each other with empathy and kindness. Our ultimate aim is to spark joy not just for readers, but for ourselves.

BASIC QUALIFICATIONS

• Experience in professional non-internship marketing
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Bachelor's degree
• Fluency (speaking and writing) in French

PREFERRED QUALIFICATIONS

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• MBA
• Experience in membership-based business models
• Fluency in one or more additional European languages (German, Italian, Spanish)
• P&L management experience
• High-level interpersonal skills; ability to work successfully with cross-functional teams and senior leadership across marketplaces

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.