Sutter Health

We are so glad you are interested in joining Sutter Health!

Organization:

SHSO-Sutter Health System Office-Valley

Position Overview:

We seek a creative and strategic Talent Attraction Content Strategist to join our Talent Attraction & Workforce Planning team. In this role, you will be a key force behind Sutter Health's employer brand presence in the marketplace—shaping our voice across social media, digital campaigns, and recruitment events. At Sutter Health, our brand is who we are—whether for patients or employees. In this role, you’ll craft authentic, engaging content that brings our organizational culture to life, strengthens our reputation, and attracts top talent from various roles, locations, and backgrounds.

Job Description:

These Principal Accountabilities, Requirements and Qualifications are not exhaustive, but are merely the most descriptive of the current job. Management reserves the right to revise the job description or require that other tasks be performed when the circumstances of the job change (for example, emergencies, staff changes, workload, or technical development).

JOB ACCOUNTABILITIES:

Inspire the next generation of healthcare talent by writing compelling and creative copy for various platforms across the recruitment funnel; including:

• Career site content
• Digital banners and sponsor ads
• Employee spotlights and testimonials
• Social media posts and campaigns
• Text and email communications
• Marketing materials for job fairs, conferences, and candidate events

Key Responsibilities

• Build and manage a strategic recruitment marketing content calendar (in collaboration with the marketing team) to support events, healthcare recognitions, employee stories, and hard-to-fill talent campaigns.
• Design and create high-quality content (text, images, videos, graphics) for social platforms, including Facebook and Instagram, LinkedIn, Glassdoor, and Phenom CRM. Future prospective platforms could include YouTube, TikTok, and X.
• Engage with social media followers by responding to comments, messages, and inquiries in partnership with our marketing reputation management team.
• Launch new employee-generated content campaigns on LinkedIn, unlocking a greater employer sentiment among followers.
• Working closely with the recruitment teams, you will create monthly email/SMS outreach to nurture and convert passive talent.
• Align campaign messaging with our EVP, priority hiring needs, and current marketing initiatives.
• Create templates for the CRM to help streamline the recruiter participation rate.
• Create new job summaries, introducing a more creative approach to employee storytelling and driving increased candidate engagement.
• Conduct market research, audience analysis, and competitive benchmarking.
• Demonstrate proficiency in copy style guidelines.

EDUCATION:

Equivalent experience will be accepted in lieu of the required degree or diploma.

Bachelor’s degree in marketing, communications, journalism, creative writing, or a related field

TYPICAL EXPERIENCE:

8 years recent relevant experience.

SKILLS AND KNOWLEDGE:

Knowledge of applicable employment discrimination laws.

Familiar with local and national labor market trends pertaining to recruiting.

Working knowledge of recruiting best practices/processes.

Working knowledge and ability to use various social media/technology platforms to recruit and source all level candidates.

Ability to execute recruiting strategy, including employer promotions in the marketplace, candidate management, and diversity sourcing.

Analytical and conceptual skills with a keen attention to details.

Demonstrates a personal and professional presence when interacting with executives, other management leaders, and potential candidates.

Ability to communicate through verbal and written means, with tact and diplomacy, and to present information to a variety of audiences.

Ability to influence decision making when circumstances require.

Ability to establish credibility and interact and maintain effective working relationships with those contacted in the performance of role’s duties.

Demonstrates respect for cultural and linguistic differences and fostering an inclusive work environment.

Organization and planning skills to effectively manage and/or re-prioritize activities and projects to meet deadlines while maintaining a high degree of responsiveness.

Ability to work effectively in a dynamic and fast-paced environment with changing business priorities.

Ability to maintain and work discreetly with confidential information.

Ability to use essential applications and/or databases associated with the role’s duties and responsibilities.

Additional Skills:

• Familiarity with social media management tools, email marketing platforms, and paid media best practices.
• Skilled in Canva, Adobe Creative Suite, and video editing tools.
• Familiarity with project management platforms.
• Experience in recruitment marketing, employer branding, or talent attraction preferred.

Location Details:

This is a hybrid position with requirements to be in office 8-10 days per month

Candidates must live within Northern California and be commutable to Sacramento, Emeryville, Los Altos or Walnut Creek

PHYSICAL ACTIVITIES AND REQUIREMENTS:

See required physical demands, mental components, visual activities & working conditions at the following link: Job Requirements

Job Shift:

Days

Schedule:

Full Time

Days of the Week:

Friday, Monday, Thursday, Tuesday, Wednesday

Weekend Requirements:

None

Benefits:

Yes

Unions:

No

Position Status:

Exempt

Weekly Hours:

40

Employee Status:

Regular

Sutter Health is an equal opportunity employer EOE/M/F/Disability/Veterans.

Pay Range is $53.59 to $80.39 / hour

The salary range for this role may vary above or below the posted range as determined by location. This range has not been adjusted for any specific geographic differential applicable by area where the position may be filled. Compensation takes into account several factors including but not limited to a candidate’s experience, education, skills, licensure and certifications, department equity, training and organizational needs. Base pay is just one piece of the total rewards program offered by Sutter Health. Eligible roles also qualify for a comprehensive benefits package.

Read Full Description