Overview of the job
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are looking for Associate Director – Analytics.
Accountable for quantifying and measuring the success of our paid media campaigns and for delivering insights that enable us to innovate the work we deliver. Leading multi-product projects, developing best practices, being the main point of contact for other teams and direct line management for multiple team members.
Reporting of the role: This role reports to Senior Director Analytics
Some of the things we’d like you to do:
In three months,
- Build a deep understanding of marketing plans and their objectives to help Account teams (Activation, Planning, etc) build comprehensive measurement, and test & learn plans
- Play an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery and take ownership of global roll out
- Recruit, manage and mentor analytical resource(s), ensuring the efficient flow of work through the team, the timely delivery of high-quality outputs and their continuing development as professionals.
In six months,
- Lead the creation of clear, robust and thought-provoking campaign reviews and insights
- Work with Account teams (Activation, Planning, etc) to help define the correct questions to understand correct metrics for quantifying campaign performance
- To help deliver “best in class” analytical capabilities across the agency with the wider Analytics team, including the use of new methods, techniques, tools and systems
In twelve months,
- Develop innovative marketing campaigns and assist clients to define objectives
- Develop deep understanding of marketing platform testing and targeting abilities, and act in a consultative capacity in their implementation
- Provide hands-on leadership, mentorship, and coaching in the expert delivery of data strategies, AdTech solutions, audiences solutions and data management solutions to our clients
- Leading stakeholder management on certain areas of the client portfolio.
- Play an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery and take ownership of global roll out
- Coordination and communication with 3rd party vendors to critically assess new/bespoke measurement solutions. Includes development and management of contracts and SOWs.
A bit about yourself:
- 10+ years of experience in a data & insight role; practical experience on how analytical techniques/models are used in marketing. Previous agency, media, or consultancy background is desirable.
- A proven track record in working with a diverse array of clients to solve complex problems and delivering demonstrable business success. Including (but not limited to) the development of compelling and sophisticated data strategies and AdTech / martech strategies to enable marketing objectives.
- Ideally you have worked with Ad Platforms, DMPs, CDPs, Clean Rooms, Measurement Platforms, Business Intelligence Tools, Data Warehousing and Big Data Solutions to some degree
- Strong Proficiency with systems such as SQL, Social Analytics tools and Python.
- Understand measurement for both Direct Response and Brand Awareness campaigns desired
- Excellent at building and presenting data in a visually engaging and insightful manner that cuts through the noise
- Strong organizational and project management skills including team resourcing
- Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed
- Established and professional communication, presentation, and motivational skills
More about GroupM
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com
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