Associate Director - Analytics Sector 20, Udyog Vihar, Phase-III, Gurgaon, Haryana

GroupM

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Overview of the job

GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are looking for Associate Director – Analytics.

Accountable for quantifying and measuring the success of our paid media campaigns and for delivering insights that enable us to innovate the work we deliver. Leading multi-product projects, developing best practices, being the main point of contact for other teams and direct line management for multiple team members.

Reporting of the role: This role reports to Senior Director Analytics

Some of the things we’d like you to do:

In three months,

  • Build a deep understanding of marketing plans and their objectives to help Account teams (Activation, Planning, etc) build comprehensive measurement, and test & learn plans
  • Play an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery and take ownership of global roll out
  • Recruit, manage and mentor analytical resource(s), ensuring the efficient flow of work through the team, the timely delivery of high-quality outputs and their continuing development as professionals.

In six months,

  • Lead the creation of clear, robust and thought-provoking campaign reviews and insights
  • Work with Account teams (Activation, Planning, etc) to help define the correct questions to understand correct metrics for quantifying campaign performance
  • To help deliver “best in class” analytical capabilities across the agency with the wider Analytics team, including the use of new methods, techniques, tools and systems

In twelve months,

  • Develop innovative marketing campaigns and assist clients to define objectives
  • Develop deep understanding of marketing platform testing and targeting abilities, and act in a consultative capacity in their implementation
  • Provide hands-on leadership, mentorship, and coaching in the expert delivery of data strategies, AdTech solutions, audiences solutions and data management solutions to our clients
  • Leading stakeholder management on certain areas of the client portfolio.
  • Play an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery and take ownership of global roll out
  • Coordination and communication with 3rd party vendors to critically assess new/bespoke measurement solutions. Includes development and management of contracts and SOWs.

A bit about yourself:

  • 10+ years of experience in a data & insight role; practical experience on how analytical techniques/models are used in marketing. Previous agency, media, or consultancy background is desirable.
  • A proven track record in working with a diverse array of clients to solve complex problems and delivering demonstrable business success. Including (but not limited to) the development of compelling and sophisticated data strategies and AdTech / martech strategies to enable marketing objectives.
  • Ideally you have worked with Ad Platforms, DMPs, CDPs, Clean Rooms, Measurement Platforms, Business Intelligence Tools, Data Warehousing and Big Data Solutions to some degree
  • Strong Proficiency with systems such as SQL, Social Analytics tools and Python.
  • Understand measurement for both Direct Response and Brand Awareness campaigns desired
  • Excellent at building and presenting data in a visually engaging and insightful manner that cuts through the noise
  • Strong organizational and project management skills including team resourcing
  • Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed
  • Established and professional communication, presentation, and motivational skills

More about GroupM

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com

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Confirmed 17 hours ago. Posted 30+ days ago.

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