Associated Bank

At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you.

Associated Bank requires you to directly represent yourself and your own experiences during the recruiting and hiring process.

The Marketing Segment Manager is responsible for developing, business casing and implementing marketing plans and tactics for the assigned products and line of business. The marketing plans must be measurable and align with the financial goals and objectives of products and business units. The development of these plans requires thorough knowledge of the businesses involved, the competitive environment, leading marketing practices and expected results within the space. This position will lead a cross-functional team representing design, digital, operations, analytics and products to create innovative customer-centered campaigns that increase revenue for the products and line of business.

This person will,

• Develop, business case and implement effective marketing plans with measurable results for the assigned products and business units that support annual objectives and sales goals. Must base strategy and business case on expected results, pas learnings and a measurable return on marketing investment (ROMI)
• Work directly with the senior leadership of the business units to understand their priorities and strategic objectives, situational opportunities and to provide timely support for their initiatives and market opportunities.
• Work with key partners, facilitate and oversee the analysis of the customer and prospect universe within assigned business units in order to provide insight and market opportunities for the products and groups supported. Identify and target optimal prospects and customers. Execute programs and solutions that deliver measurable results against forecasted expectations.
• Ensure channel message integrity for all groups and product categories supported, ensuring continuity of message and focus. Manage marketing calendar and tactics including direct mail, email, sales collateral, print, paid search, digital display, social.
• Compile voice of customer and customer insights, measure marketing initiatives and identify ways to continuously drive marketing effectiveness. Consistently measure and communicate performance tied to business results
• Ideate on creative new ways to acquire, retain, deepen customers and improve ROMI.

Requirements

Education

• Bachelor's Degree or equivalent combination of education and experience in Marketing, Finance, Data Analytics, or Related Fields. Required.
• Master's Degree in Marketing, Finance, Data Analytics, or Related Fields. Preferred.

Experience

• 4-7 years product, finance, marketing, analytics experience within a bank, financial services company or related industry. Required.
• Up to 2 years strong analytic capability (budgeting, forecasting, leveraging insights to inform planning, leveraging and manipulating internal external data to understand trends and make recommendations. Preferred.
• Up to 2 years practical understanding of the businesses supported at an industry and market level, able to quickly identify marketing opportunities that support unit objectives and provide a good return on marketing investment. Preferred.
• Up to 2 years strong understanding of the products and services sold, market conditions, competition, etc. Preferred.
• Up to 2 years ability to develop a marketing strategy and business case with the expected results that include the tactical execution plans. Preferred.

In addition to core traditional benefits, we take pride in offering benefits for every stage of life.

• Retirement savings including both 401(k) and Pension plans.
• Paid time off to volunteer in your community.
• Opportunities to connect with others through our diversity-focused Colleague Resource Groups.
• Competitive salaries with professional development and advancement opportunities.
• Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more.
• Personal banking, loan, investment and insurance benefits.

Associated Bank serves more than 120 communities throughout Wisconsin, Illinois and Minnesota and we consider our colleagues critical to our continued success. See why our colleagues continually vote us a best place to work in the Midwest. Join our community on Facebook, LinkedIn and X.

Compliance Statement

Associated Bank is an equal opportunity employer committed to creating a diverse workforce. We support a work environment where colleagues are respected and given the opportunity to perform to their fullest potential. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Fully complies with all applicable enterprise policies and procedures. Acts in compliance with all applicable laws and regulations as outlined in training materials, including but not limited to Bank Secrecy Act. Responsible for reporting suspicious activity to Financial Intelligence. Responsible to report all customer complaints as prescribed and procedure violations to management or HR.

Responsible to report ethical concerns as needed to Associated Bank’s anonymous Ethics Hotline.

Associated Bank provides additional assistance throughout the application, interview and hiring process. Please contact leavesandaccommodations@associatedbank.com if you need an accommodation at any time during the process.

Associated Banc-Corp is an Affirmative Action and Equal Opportunity Employer. Associated Banc-Corp participates in the E-Verify Program. E-Verify Notice English or Spanish. Know Your Right to Work English or Spanish.

Associated Bank is Pay Transparency compliant.

The pay range represents anticipated base pay for this role. Actual pay may vary based on factors including, but not limited to, work location, skills, experience, education, and qualifications for the role.

$75,390.00 - $129,240.00 per year