The Consumer Insights Manager is part of our Consumer Insights & Analytics team. The Consumer Insights Manager’s mission is to support marketing and consumer research initiatives along with business analytics across brands and marketing activities. They will be responsible for all phases of primary and/or tracking research, working with external research suppliers as needed, and analytics to inform strategic decision making. This individual will be a strategic partner in helping our brands leverage consumer insights and data-driven analysis to drive performance and brand preference and will work closely with Brand Marketing teams, Corporate centers of excellence teams (Ex. Off-Premise, Loyalty, Culinary, and Digital Centers of Excellence), and External Research and Data vendors
Read Full Description