The Boston Consulting Group

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

The Center for Customer Insight (CCI) is a center of excellence for all things related to customer research and insight-driven strategy at BCG. As a Senior Analyst (SA) for CCI's Vantage team, you will play a critical role in helping customer insights projects succeed. You will support execution of quantitative and qualitative primary consumer research efforts, learn to translate research into meaningful / actionable insights for the C-suite, and communicate recommendations to internal consulting teams working on complex strategy cases for the world’s biggest brands.

CCI projects ignite growth for our global clients across industries through best-in-class insights on customer behaviour and needs. One project may involve writing a survey to inform the investment thesis for a consumer

products client looking at an acquisition in a new category. Another project may involve developing, executing, and synthesizing new qualitative and quantitative research to inform service Innovation for a travel and tourism client. Yet another may necessitate research to renovate the employer branding for a fashion and luxury client. While contributing to client projects, occasional travel to serve clients onsite during staffing assignments is expected to understand client requirements, and design / execute research.

In addition to supporting client projects, you will also support commercialization efforts for CCI, working in conjunction with business leaders, providing insights and advice for proposals and client workshops. You will contribute to the development of intellectual property (including original research and publications), best practice training materials for customer insights / research, and other assets for the business; Improving BCG's proprietary frameworks; building methodologies and tools; and guiding generalist consultants on the execution of quantitative and qualitative research. You will develop state of the art tools, working hand in hand with Knowledge Team peers.

Preference is for this candidate to be based in Chicago, Denver, Boston, or New York but for particularly strong candidates, there may be some flexibility to be based in a different US metropolitan area where there is a BCG office.

YOU'RE GOOD AT

• Developing customized primary consumer / customer research approaches from scratch based on client needs
• Synthesizing complex quantitative and qualitative data into clear, actionable insights
• Working in an ever-changing and complex environment, and comfortable with ambiguity and navigating a fast-paced environment
• Communicating with case teams and clients team members, in a credible and confident way
• Flexibility and bringing a curious and creative mindset, open to new things and able to propose innovative ideas
• Working collaboratively and effectively in a group dynamic often virtual, proficient in agile ways of working
• Navigating complexity and ambiguity

What You'll Bring

• 2+ years of consulting experience including the design and execution of primary customer research OR 3+ years market research agency experience (4-6+ years of experience strongly preferred)
• Direct experience using quantitative research to address a range of business problems (experience with qualitative research and/or social listening a plus)
• Experience with the full lifecycle of consumer research: designing the approach / sample; writing questionnaires / discussion guides; managing fieldwork and related vendors; developing analytic plans; preparing data models / conducting data analysis; preparing compelling deliverables
• Experience in a range of research methodologies (e.g., segmentation, MaxDiff, TURF, pricing sensitivity approaches, conjoint, derived importance, attitudes & usage studies, focus groups, online communities, etc.)
• Preference for candidates with demonstrated experience using analytical skills to generate insights that inform business strategy. Mastery of Excel required; familiarity with tools such as Alteryx, SPSS, Tableau a plus
• Experience conducting research in Financial Services, Insurance, Technology, Media, and/or Telecommunications a plus
• Bachelor's Degree required (advanced degree preferred)
• Fluency in English required; fluency in Spanish a plus
• Strong business acumen and problem-solving capabilities
• Strong written and verbal communication skills
• Excellent interpersonal and communication skills

Who You'll Work With

As a Senior Analyst – BCG Vantage on our Client Focus path, you will work face to face with clients and with BCG Project Leaders, Associates and Consultants. In the period between cases, you will collaborate with global topic leads and colleagues across BCG to bring expertise and capabilities to the service of our internal and external clients. Our team is made up a diverse pool of BCG Vantage positions that allow us to pursue exciting, innovative BCG Vantage careers.

Additional info

BCG Vantage is a powerhouse of expertise, seamlessly embedded within Practice Areas and markets to drive extraordinary impact. It equips BCG case teams and clients with cutting-edge expertise, proprietary assets, actionable data, and transformative insights that empower our case teams and enable our clients to achieve their aspirations.

With global experts across 20 Practices, covering more than 100 topics, sectors and offers, plus four focused geographic markets, BCG Vantage delivers unparalleled depth and breadth of insight & expertise. BCG Vantage consists of three career paths, each playing a crucial role in delivering value to clients, case teams and practice teams.

Client Focus (Embedded Expertise)

• Integrates into client-facing teams to deliver direct client impact through expertise, know-how, and proprietary tools and assets

Topic Activation (Sector Expertise with Proprietary Tool & Data Solutions)

• Combines deep domain insights with our know-how and proprietary assets to address targeted challenges directly with clients and project teams; co-creates insights on industry trends and functional topics, proprietary data and tools, and teams to codify IP that all enables BCG to deliver excellent business value with its clients

Research (Practice Topic and Sector-Aligned Research and Insights)

• Delivers actionable research and insights tailored to the client project’s needs; works with qualitative and quantitative data, conducts research and provides synthesized results from sources including commercial data, public and open source, company and industry research, macro-economic, commodities and trade data.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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