University of Utah

Department 01761 - AUXILIARY BUSINESS DEVELOPMENT Job Summary

The Social Media Manager and Coordinator is responsible for managing the digital presence and supporting the public appearances of the University of Utah’s iconic mascot, Swoop. This role combines creative content development, campaign planning, and event coordination to maximize Swoop’s impact on campus and in the community. The ideal candidate is a strong communicator, creative thinker, and team player with a passion for fan engagement and digital storytelling.

An ideal candidate would start this summer.

Responsibilities

Social Media Management

• Develop and implement content strategies across Instagram, TikTok, and other platforms.
• Create and schedule photo, video, and written content that reflects Swoop’s voice and personality.
• Monitor analytics and prepare monthly performance reports with insights and recommendations.
• Stay up to date on social media trends and platform updates to maintain relevance and engagement.
• Respond to fan interactions with enthusiasm, humor, and professionalism.
• Occasionally assist with additional social media content creation for sister departments within Auxiliary Services as assigned.

Content Creation

• Capture and edit high-quality photos and videos at events and behind the scenes.
• Collaborate with the Swoop team and other university departments to coordinate content opportunities.
• Brainstorm creative campaigns and series to enhance Swoop’s visibility and campus culture.

Event Support & Fan Engagement

• Attend Swoop appearances and events to support the mascot team and facilitate fan interactions.
• Provide on-site content coverage and help ensure smooth fan-facing experiences.
• Assist with setup, breakdown, and behind-the-scenes logistics as needed.

Appearance Scheduling Coordination

• Help coordinate and manage the Swoop appearance calendar.
• Communicate with campus departments, partners, and event leads to confirm appearance details.
• Track and organize requests to ensure Swoop is scheduled efficiently and appropriately.

Minimum Qualifications

Must be a current University of Utah student.

Preferences

• Strong experience with social media platforms, content creation, and scheduling tools.
• Excellent communication and organizational skills.
• Experience in photography/videography and basic editing tools (e.g., Canva, Adobe Express, CapCut, or similar).
• Energetic and outgoing personality with the ability to engage fans of all ages.
• Reliable, flexible, and comfortable working both independently and as part of a team.
• Ability to attend campus events, including some evenings and weekends.
• Clean driving record.

Additional Information

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.

This position may require the successful completion of a criminal background check and/or drug screen.

The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients.

All qualified individuals are strongly encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action (OEO/AA). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at: https://www.utah.edu/nondiscrimination/

Online reports may be submitted at oeo.utah.edu

https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.