About the team The User Growth team plays a core role in the acquisition, activation, engagement, and retention of billions of users/customers WW. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok Shop. We are seeking a highly analytical and strategic Product Manager to drive data-informed growth for TikTok Shop in the U.S. You will sit at the intersection of product strategy, analytics, and lifecycle innovation—crafting growth hypotheses, validating them with experimentation, and influencing senior stakeholders. This role is perfect for someone who thinks deeply about metrics, user funnels, and sustainable growth mechanisms. Responsibilities - Lead the definition and execution of data-driven user growth strategies for the U.S. market. - Collaborate with Data Science and Growth Engineering to run high-quality experiments that improve CAC, LTV, and referral efficiency. - Partner with cross-functional leaders to shape product priorities through analytical models, simulations, and scenario planning. - Identify key levers in user segmentation, activation, and retention, and guide Product and Marketing initiatives accordingly. - Build frameworks and dashboards that help track ROI and inform leadership decisions.
Minimum Qualifications: - 3+ years of PM experience with a strong foundation in analytics, experimentation, and growth strategy. - Proven success owning 0→1 and 1→n product strategies backed by rigorous quantitative analysis. - Ability to define and monitor north-star and guardrail metrics with strong modeling intuition. - Exceptional communication skills to synthesize insights for both executive and technical stakeholders. - Bonus: Experience in marketplaces, referral systems, or optimization of co-funding/subsidy programs.
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