TIAA

Marketing Automation

The Marketing Automation team is responsible for driving the overall development, design, build, execution, and measurement of campaigns and experiences in marketing automation platforms and tools. The Center of Excellence for Marketing Automation delivers on our objectives by bringing to life client journeys across channels, building experiences that drive engagement, and streamlines automation processes across B2B, B2C, and Nuveen audiences. Marketing Automation professionals are responsible for working collaboratively with cross-functional teams, including marketing, sales, and IT.

Key Responsibilities and Duties

The Sr Manager, Marketing Automation Associate will be responsible for enabling campaigns and customer experiences that support strategic marketing objectives through orchestrating customer journeys across distribution channels. This role will leverage the Salesforce Marketing Cloud ecosystem to deliver highly personalized, automated customer journeys across multiple audience segments. This individual works effectively with technology and business partners to define and implement marketing campaign requirements.

• Lead the development of campaigns in core marketing automation platform(s) to automate and optimize customer journeys across channels.
• Collaborate with sales, marketing, and analytics teams to ensure successful integration of marketing automation as part of the overall client experience
• Marketing Automation solution development including building journeys, writing queries, building data extensions, writing AMPscript and knowledge of SSJS
• Design marketing automation programs including Triggered Sends, Automation Studio Activities, Platform configuration, multi-channel integrations, audience segmentation and other components to enable automation of marketing campaigns
• Monitor journey and campaign execution metrics, tracking and analyzing performance to generate insights to share back with cross functional teams focused on client engagement
• Partner with Analytics team to establish and monitor KPIs and to provide performance analysis, including recommendations to improve outcomes
• Partner with Technology teams to define and implement new platform features and integrations to successfully deliver and improve marketing automation and reporting capabilities.
• Oversee user testing and QA processes to ensure quality and integrity of automated programs
• Research, test and apply best practices to improve marketing automation performance.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 3+ Years Required; 5+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level

7IC

Required:

• 3+ years of working experience in marketing automation, demand generation, and/or marketing operations

Preferred

• 5+ years of working experience in marketing automation, demand generation, and/or marketing operations
• Bachelor’s degree in engineering, science, or a related field
• Hands on experience with SFMC marketing automation platforms and tools
• Deep understanding of marketing automation platforms to build workflows, create email marketing campaigns, and deepen customer engagement
• Excellent analytical skills with the ability to analyze data and metrics to identify trends and insights that inform campaign optimization and strategy
• Strong collaboration skills and ability to work cross-functionally with marketing, sales, and IT teams
• Excellent written and verbal communication skills

#LI-VM1

Related Skills

Agile Methodology, Audience Insights, Audience Segmentation, Consultative Communication, Customer-Focused Campaign Development, Data Analysis, Digital Savviness, Marketing Analytics, Marketing Automation, Problem Solving, Process Management, Relationship Management, Strategic Thinking, Test and Learn Mentality

Anticipated Posting End Date:

2025-05-21

Base Pay Range: $100,000/yr. - $150,000/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

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Company Overview

Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.

Read more about your rights and view government notices here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) 842-2755

Email: accessibility.support@tiaa.org

Privacy Notices

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