The Vice President of Enrollment Management provides strategic leadership for student recruitment, admissions, financial aid, and enrollment planning. This includes developing and executing a strategic, data-informed enrollment management plan with clear goals and aligned financial aid strategies. Highly skilled in data analysis and resource planning, the VP uses evidence-based decision-making to guide institutional growth.
A collaborative and forward-thinking partner, the VP works closely with Marketing and Communications on prospective student outreach, with Academic and Student Affairs and Institutional Research to support recruitment and retention, and with Finance to align enrollment goals and aid strategies. As a key member of the President’s Cabinet and Senior Leadership Team, the VP plays a vital role in shaping the College’s strategic direction and vision for student growth. This position also oversees Admissions, Financial Aid, Student Records, and Enrollment Operations, and serves as a cross-functional leader who fosters strong partnerships across the institution. Above all, this role requires a steady, values-driven leader who brings clarity, integrity, and the ability to engage and align teams around a shared purpose.
MAIN RESPONSIBILITIES:
Strategic Leadership & Planning - 25%
- Establishes and implements a strategic, comprehensive enrollment plan for the college and its related components, including Enrollment, Office of the Registrar, and Financial Aid. Integrates information from multiple functions/departments across the college to inform strategy and support cross-divisional strategic planning.
- Sets enrollment goals, directs and oversees the development of enrollment and financial aid strategies and programs to enhance recruiting, support student success, and promote diversity, equity, inclusion, and belonging.
- Ensures a student-centered approach within the Admissions, Financial Aid and Registrar offices. Understands the current and emerging student profile at CCA and the primary needs of this population.
- Takes lead on compliance oversight within all areas of oversight.
- Identifies opportunities to increase excellence in service as well as improvements in efficiency and effectiveness.
- Resolves complex issues with long-term impact and resolutions may lead to new ways of conducting operations for changes to policy.
- Designs, establishes, and maintains an organizational structure and staffing to effectively accomplish the unit’s goals and objectives; oversee recruitment, training, supervision, and evaluation of unit staff.
- Manages, motivates and further develops staff, especially the leadership team, and sets clear direction and articulates goals and expectations for excellence and success. - 20% of time Responsibilities
- Collaborates with VP Marketing and Communications to develop an admissions marketing strategy in collaboration with the college’s broader marketing initiatives
- Gathers and evaluates data related to strategies and tactics and makes assessment-based and data-driven recommendations. - 5% of time Responsibilities
- Builds credibility with faculty, and collaborates specifically with deans, chairs and other faculty on enrollment initiatives, including setting individual program enrollment goals and strategies to meet those goals.
- Works closely with academic and student affairs leadership, as well as with institutional research, regarding enrollment and retention issues.
- Represents and promotes divisional programs, services, and initiatives to internal and external constituencies and the general public, as appropriate. - 15% of time Responsibilities
- The Vice President for Enrollment Management plays a vital role on the President’s Senior Cabinet and collaborates closely with the Senior Leadership Team to support the college’s financial and strategic sustainability. In partnership with the CFO, the VP develops tuition proposals, fee structures, and multi-year financial aid strategies informed by enrollment trends. The VP also chairs the Enrollment Management Committee, contributes to institutional planning efforts, and regularly briefs the Board of Trustees—ensuring enrollment strategy is aligned with CCA’s broader vision. - 15% of time Responsibilities
- Works closely with Information Technology to ensure student admissions, financial aid and records systems and processes facilitate achieving our enrollment and financial aid objectives.
- Ensures the maintenance of accurate and complete data and uses data to enhance the system to allow for custom and/or high-demand reporting. Collects, analyzes, interprets data to drive decision-making. - 10% of time Responsibilities
- Stays informed of best practices in enrollment management and nationally, in particular among other art colleges in the Association of Independent Colleges of Art & Design. Incorporates innovative and imaginative efforts into strategic planning, as appropriate, leveraging technology as much as appropriate. - 5% of time Responsibilities
Non-Essential Job Function(s) - 5%
- Serves as a primary contact for enrollment and retention consultants.
- Other duties as assigned
MINIMUM QUALIFICATIONS:
- A master's degree and at least 10 years of experience that can be demonstrated to be applicable to the duties listed in the job description (a directly related doctorate gained from an accredited institution may be substituted for experience on a year-for-year basis)
- Demonstrated and successful track record in the field of enrollment management, particularly in the areas of enrollment marketing and recruitment, enrollment projections and growth, and financial aid leveraging
- Thorough understanding of enrollment and retention trends in higher education, and demonstrated knowledge of marketing and outreach principles, strategies, and techniques
- Innovative and strategic, a proven and effective leader with demonstrated experience piloting new enrollment and financial aid initiatives
- Ability to share your vision and ensure that your division and the senior leadership team understand and support your vision.
- Skill in program planning, examining and re-engineering operations and procedures, and developing and implementing new strategies and procedures in higher education.
- Collaborative leadership style and demonstrated management abilities to develop staff and effective teams; ability to develop and maintain strong relationships and partnerships with senior leadership peers, while also effectively influencing peers and the President to take action, when appropriate.
- Advanced analytical, evaluative, and objective critical thinking skills, and proven data-driven decision making skills
- Deep understanding of state and federal financial aid regulations
- Exceptional interpersonal skills (written and verbal) and the ability to interact and work effectively with administrators, academic leadership, faculty, students, and members of the community at large; strong presentation skills
- Familiarity with and ability to apply technological innovations to enrollment office management and office operations; experience using CRM and integrated data systems.
- Demonstrate commitment to advancing the college’s DEIB goals and play an active role in building an inclusive culture and understanding the structures which promote (or hinder) diversity, equity, inclusion and belonging at CCA.
Please note that in an effort to keep the CCA community safe, the College encourages all staff, faculty, and students who are on campus to be fully vaccinated, including to have received a booster shot (if eligible). Please note CCA on campus Covid-19 protocols. Please reach out to hr@cca.edu with any questions.
COMPENSATION & BENEFITS:
- The range for this position is $190,000 - $235,000/annually
- CCA offers a comprehensive benefits package, including the choice of five medical plans, generous holiday, sick & vacation time, a retirement match and tuition remission. CCA covers an average of 91% of the medical plan cost for the employee only and an average of 82% for employees with dependents. More information can be found here: https://portal.cca.edu/working/office-human-resources/employee-benefits.
POSITION DETAILS:
- CCA considers a full-time work week to be 37.5 hours per week.
Location
San Francisco
FLSA
Exempt
Additional Locations
Application Instructions
Applicants are required to attach a cover letter and resume. Incomplete applications will not be considered. Recommended document file formats are Word or PDF. If there are multiple attachments, we recommend compressing/zipping your files into a zip format file. There is also a place in the application for you to provide a link to large documents. Please submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions.
Application Deadline
For staff positions, screening begins immediately and continues until the position is filled.
EEO Statement
As an educational and cultural institution, California College of the Arts has a responsibility to provide access and opportunities for all people, with special attention to supporting groups historically underrepresented in higher education.
We believe that a culturally diverse campus is integral to academic excellence, and our student, faculty, staff, and trustee bodies should reflect the diverse world in which we live, with attention to race, ethnicity, religious creed, national origin, age, sex, sexual orientation, gender identity or expression, and ability.
California College of the Arts is an equal opportunity employer and encourages applications from individuals who will contribute to its diversity. If you require reasonable accommodation in completing this application, interviewing, or otherwise participating in the employee selection process, please direct your inquiries to hr@cca.edu. In alignment with the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment. If a background check is required for a position, it will be noted in the job posting.
Questions?
Please address any questions to hr@cca.edu.
Read Full Description