Why Work at Lenovo
We are Lenovo. We do what we say. We own what we do. We WOW our customers.
Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.
Description and Requirements
- About the organization and team
- Japan eCommerce team are responsible for the all direct business( Lenovo Japan, NEC Personal computers, Lenovo Enterprise solutions) targeting consumer and small/medium business. Sales routes are mainly online but includes telesales, retail CTO sales, etailer sales and dealer sales.
- Total team FTEs are around 60 members. Also, over 100 non HC employees works for this team.
- Basic Organization structure of this position as follows
- Manager : Ecommerce Director
- Subordinates : 4
- Number of Peers : 4
- Job Description
- Develop entire marketing strategy and conduct executions to drive direct business, working with GM, peer team members within direct team and peer segment marketing/sales team.
- Marketing focus are as follows
- Demand generation for target customers, BtoB and BtoC. Conduct not only traditional media but also expected to deliver the new approach.
- Elaborate the joint marketing approach with key alliance partners such as Intel, AMD, Microsoft so on. Also expected to expand the partnership.
- For BtoB business, develop effective and efficient customer life cycle management in acquisition, development, and retention.
- Manage and develop digital marketing team
- Lead and organize entire marketing process working with SOP, 4P and each Route owner to support and drive entire direct business
- Possible Career Path
- Take over ecommerce GM position
- Rotate to 4P, SOP, and Lead of route owner
- Transfer to key position in Japan marketing team
- Experience
Must Have:
- Both BtoB and BtoC Marketing management experience in foreign affiliated companies
- Digital marketing experience
- Lead acquisition and nurturing experience utilizing marketing automation tool
- Analytical experience of digital marketing and ecommerce analysis using google analytics etc.
Nice to have:
- Social Media Marketing
- eCommerce
- Sales experience
- Digital marketing in PC/IT industry
- Skills
Must Have:
- Self starter even in ambiguous circumstances
- Strong commitment for business
- Strong analytical and problem solving capability
- Middle Class Excel efficiency
- English Fluency
Nice to have:
- Knowledge about PC industry and PC itself
- Logical thinking
- MBA
Additional Locations:
- Japan - Tōkyō - Chiyoda-Ku
- Japan
- Japan - Tōkyō
- Japan - Tōkyō - Chiyoda-Ku
Read Full Description