GSK

Location: Hanoi.

About the job

The Brand Communication Manager will work with treatment doctors and key external experts in hospitals to build advocacy and recommendations for adult vaccinations and adult immunization in targeted population; and make relevant consultations to them supported by scientific knowledge which are aligned to their needs.

The Adult Vaccine BCM will drive departmental-level advocacy and cross-departmental collaboration between therapy areas for adult vaccinations and adult immunization with key decision makers (KDMs).

Key responsibilites:

Scientific Knowledge

• Understand GSK adult vaccine benefits and applies knowledge effectively in detailing activities.
• Continuously build knowledge of GSK multi-channel brand strategies.
• Build a comprehensive disease and pathology knowledge and leverages it with health-care professionals to support decision making.
• Have strong understanding of treatment guidelines and patient profiles and leverages them to build credibility with health-care professionals.

Activities Planning

• Use multiple data sources to analyses and review territory performance dynamics, identify territory trends and opportunities for GSK to address right HCPs.
• Based on health-care practices insights, develop multi-channel activities plans with strategically aligned ASMART objectives, prioritise health-care professionals for detailing, build and adjust robust territory coverage call plans.
• Implement multi-channel activities plans, uses KPIs to track performance and adjust plans where required.
• Tracking and monitor treatment HCP patient's recommendations progress with shared accountability for selected geography.

Detailing Skills

• Effectively engages with health-care professionals through an effective detailing approach or multi-channel detailing approach and is proficient in using appropriate multi-channel detailing platforms aligned to HCP’s preferences
• Actively prepares for, and executes the effective detailing approach for uncovering opportunities, making recommendations aligned to health-care professionals needs, addressing objections and effectively closing
• Regularly measures call performance and seeks FLFL feedback to continuously improve
• Builds collaborative internal and external relationships that enhance the health-care professionals journey, channels their feedback into the wider organization

In all areas, demonstrate understanding of and compliance with laws, codes of conduct, policies and frameworks in which GSK operate and live our vision, values and expectations.

We are looking for professionals with these requirements to achieve our goals:

• University/College degree, medical background
• Professional on pharmaceutical/medical industry
• Existing network with focused TAs
• Minimum FieldForce detailing experience of 3 years (Senior MCS)
• Must possess excellent commercial acumen, scientific orientation, problem solving, strategoc planning & Execution and Collaboration & partnership with multiple stakeholders.

Other Job-Related Skills/Background:

• Experience in launching new innovative therapies preferred
• Must possess excellent detailing skills, commercial acumen, scientific orientation, problem solving, operational planning & Execution and Collaboration & partnership with multiple stakeholders.
• Li-GSK

Why GSK?

Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

• Operating at pace and agile decision-making – using evidence and applying judgement to balance pace, rigour and risk.
• Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
• Continuously looking for opportunities to learn, build skills and share learning.
• Sustaining energy and well-being
• Building strong relationships and collaboration, honest and open conversations.
• Budgeting and cost-consciousness

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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