Posted: Apr 04, 2025
Weekly Hours: 40
Role Number:200594954
Come be a part of Apple Arcade, the first game subscription service for mobile, desktop, and the living room, featuring over 200+ games, including exclusive original releases from renowned creators. Apple Arcade’s incredible catalog is available to play on iPhone, iPad, Mac, Apple TV, and Apple Vision Pro, and all games are free of ads and in-app purchases. Players can step into the shoes of their favorite sports stars in games like NFL Retro Bowl ‘25 or NBA 2K25 Arcade Edition, score the highest hand in the poker-inspired, deck-building sensation Balatro+, sneak around as a mischievous Sasquatch in Sneaky Sasquatch, or explore hundreds of other games — both new and old — from their favorite genres. We are seeking a hardworking and experienced Product Manager for Apple Arcade to lead the product experience and roadmap for the overall consumer features across all of our platforms — iOS, iPadOS, macOS, watchOS, tvOS and visionOS. You will work closely with the business, marketing, and creative teams to define and drive the strategy for how we help people get started on Apple Arcade, discover and play their next favorite game, and continue to find new value across the service. You will collaborate with internal teams across engineering, design, marketing, data science, AI/ML, commerce, retail, and content to build the vision and strategy for unique Arcade experiences that are only possible in Apple’s ecosystem. Ideal candidates will have experience shaping subscription services or gaming products, defining scope and success criteria, successfully launching new features, making optimizations over time, managing the customer lifecycle, and driving business growth. You are able to effectively communicate across all levels, and drive strategy and requirements for products and services.
In this role, you will: Define, deliver, market, and measure consumer-focused features and experiences for Apple Arcade across Apple’s platforms — iOS, iPadOS, macOS, watchOS, tvOS and visionOS. Build and implement the product vision and strategy, from gaining buy-in from Apple executives, to leading feature definition, to crafting how they are unveiled to customers, to making/reporting on improvements to the customer experience over time. Create features that connect with customers in a privacy-friendly way to drive acquisition, engagement, and retention of the service, ensuring customers are getting the most out of their subscription. Partner with Design, Engineering, Business, Program Management, AI/ML, Marketing, PR, Content, Retail and Privacy teams to build innovative and delightful new Arcade experiences. Advocate for the prioritization of impactful features for Apple Arcade across multiple engineering roadmaps, ensuring alignment across the business needs and technical feasibility. Lead competitive analysis, customer research, and product metric evaluations, to identify new product and partnership opportunities that drive game discovery and engagement. Ideate and develop strategic recommendations based on data-driven insights and strategies to engage with users.
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $165,500 and $248,700, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.
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