Shopee

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description:

• Develop and execute social media strategies aligned with business objectives, brand identity, and

audience insights.

• Strategize, and manage engaging content across platforms, leveraging data and trends to optimize

reach and performance.

• Manage paid advertising efforts, including boosting strategies and budget allocation, to maximize ROI

and conversions.

• Monitor performance metrics, analyze results, and continuously refine strategies to improve

engagement and growth.

• Stay ahead of trends by tracking competitor activity and emerging best practices to keep the brand

relevant and competitive

• Manage and optimize the boosting strategy for KOL content to maximize reach and engagement.
• Analyze the performance of the posts and provide actionable insights.

Requirements:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• At least 5 years of experience in social media marketing, digital marketing, or a similar role.
• Strong analytical skills with experience in tracking, measuring, and optimizing social media performance.
• Proficiency in using data insights to guide content strategy, audience targeting, and campaign improvements.
• Experience with social media analytics tools to assess engagement and ROI.
• Strong written and verbal communication skills in English, with the ability to present data-driven insights effectively.
• Takes initiative, drives projects forward, and ensures successful execution.
• Thrives in a fast-paced environment and is focused on achieving measurable success.