City National Bank

Overview

MANAGER MARKETING CHANNEL MANAGEMENT

WHAT IS THE OPPORTUNITY?

The Manager of Marketing Channel Mgmt is responsible for leading integrated marketing programs across all paid (display, social, mobile, video, programmatic, audio, out of home, direct mail, branded content, search and print) and owned (web, branch, ATM screens, collateral, insights, email, mobile) channels. Manages multiple channel owners and teams that collectively support marketing strategies and initiatives that achieve our business objectives. This senior role collaborates with Martech, Marketing Platforms, Marketing Operations, division leadership, bank executives, product partners, compliance, legal, and others to assure flawless program execution. Must utilize analytical rigor and deep understanding of data-based planning and reporting for B2B, B2C and BBC programs across the full funnel and customer lifecycle to expand revenue, drive operational efficiencies, and deepen client relationshipThis role must unify teams for quick action and delivery. Be a change agent that can lead through transformations with one voice and always looking for ways to improve. Help shape the channel execution vision for the division.

What you will do

• Manage multiple channel owners and teams that work to achieve Marketing and business goals, including recruiting, hiring and managing colleagues. Inform and execute quarterly planning processes, manage channel pipelines and channel road maps.
• Evangelize, train, and embed the understanding of your teams' function and goals to the larger Marketing team to increase collaboration, cross-training and channel performance. Build and maintain a strong partnership with the Marketing Strategy team.
• Build partnerships with the MarTech and Platform teams to utilize all Marketing technology and tools. Build knowledge of the tools to be able to propose innovative channel ideas.
• Develop innovative channel concepts, roadmaps and strategies to support Marketing strategies.
• Collaborate and manage agency partners to deliver integrated programs. This includes program development through launches and reporting.
• Ensure the team is knowledgeable of Heightened Standards requirements. Manage all Marketing risks across the team and adhere to all regulations, policies, standards, etc. Includes controls, monitoring, processes, procedures and heightened standard deliverables.
• Prepares data analysis, insights and storytelling to present results to stakeholders and executives in timely, logical and understandable formats. Must identify, recommend and implement changes for increasing performance. Must work with partners to create dashboards and attribution models.
• Manage budgets, deadlines and utilize testing strategies and controls.
• Foster and maintain a culture of continuous learning, best practices and industry awareness and expertise.
• Oversee execution collaboration between your teams and other marketing and LOB partners to ensure that program KPIs, execution tactics and measurements are uniform, effective and applied efficiently.
• Assist with and manage vendor selection, onboarding, reviews, collaborations and renewals/offboarding through VMO.
• Develop a talent pipeline and relationships with peers to increase knowledge, networking and recruiting efforts for your teams.

Must-Have*

• Bachelor's Degree or equivalent
• Minimum 10 years of experience within integrated marketing management
• Minimum 5 years of experience with web and/or data analytics
• Minimum 5 years of experience in Digital Marketing
• Minimum 5 years of experience managing employees and teams

Skills and Knowledge

• Experience with the Adobe Experience Platform ((Adobe Analytics, Adobe Audience Manager, Adobe Target, Adobe Experience Manager, Adobe Ad Cloud, and/or Adobe RTCDP+CJA+JO)
• Experience with Salesforce (Sales, Marketing & Service Clouds).
• Ability to lead people and get results through others, influence and drive quick decision making.
• Ability to be proactive on both a strategic and functional level
• Ability to self-manage, juggle multiple priorities, and pay strong attention to details.
• Excellent communication skills, ability to distill key ideas for non-digitally centric teams.
• Qualifications 5 years+ deep experience in fully managing integrated marketing campaigns.
• Must have demonstrated knowledge on a variety of all channel capabilities.
• Strong quantitative and analytical skills.
• Fundamental understating of the different technologies and marketing stacks for implementation and tracking of integrated campaigns.
• Demonstrated problem solving and project management skills.
• Provides excellent communication via phone, emails and direct contact.
• Ability to develop comprehensive, executive-level presentation decks.
• Knowledge of financial services / personal finance a plus

Compensation

Starting base salary: $122,535 - $208,715 per year. Exact compensation may vary based on skills, experience, and location. This job is eligible for bonus and/or commissions.

• To be considered for this position you must meet at least these basic qualifications

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Benefits and Perks

At City National, we strive to be the best at whatever we do, including the benefits and perks we offer our colleagues. Get an inside look at our Benefits and Perks.

ABOUT CITY NATIONAL

City National Bank, a subsidiary of Royal Bank of Canada, is the largest bank headquartered in Los Angeles with $92.03 billion in assets as of April 30, 2024. Founded in 1954, City National provides personalized banking, investment and trust services in select markets including Los Angeles, Orange County, San Diego, the San Francisco Bay Area, New York City, Nashville, Atlanta, Delaware, Las Vegas, Washington D.C. and Miami.* In addition, the company and its investment affiliates manage or administer $96.83 billion in client investment assets. City National is dedicated to strengthening communities, and in 2023 alone, the company made more than $11 million in charitable contributions to nonprofits that support the communities it serves.

• City National Bank does business in Miami and the state of Florida as CN Bank.

For more information about City National, visit cnb.com.

EQUAL OPPORTUNITY EMPLOYER & REASONABLE ACCOMMODATION

City National Bank is an equal opportunity employer committed to promoting and maintaining a diverse, equitable and inclusive working environment where differences are valued and encouraged. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other basis protected by the laws or regulations in the locations where we operate or in our Code of Conduct. READ MORE

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation for any part of the employment process. Please contact us via email or leave a message at (213) 673-9139. These contact methods are dedicated to applicants whose disability prevents them from successfully applying online. Only messages left for this purpose will be returned. Responses may take up to two business days.