Tractor Supply Company

Overall Job Summary

This position is responsible for leading our team in identifying opportunities for AI / Machine Learning, providing architecture for the business deployment of these models, and lead the team in building these models for the Marketing department and further a deeper understanding of our customers. This role will own the translation of predictive modeling results to actionable insights that can be utilized across the TSC organization, ensuring we are staying on the cutting edge of customer personalization and creating a beneficial experience for our customer.

Essential Duties and Responsibilities (Min 5%)

• Work with key business partners to fully explore and frame a business question including objectives, goals, KPIs, decisions the analysis will support and required timing for deliverables.
• Develop, maintain, and improve predictive models using R, Python or Databricks to enhance business knowledge of customer marketing interactions and shopping behaviors.
• Develop segmentation analytics such as clusters or decision trees
• Provide marketing team with design of experiments (DOE) recommendations and expertise to develop testing parameters for A/B Testing.
• Lead data science team with best practices and guide others in their modeling projects
• Maintain a broad exposure to the wider ecosystem of AI / Machine Learning and ensure our team is pushing toward the most optimal solutions.
• Manage multiple projects simultaneously including development of new technologies and maintenance of existing framework.
• Leadership: Provide strategic direction and support growth of direct reports. Models TSC Values and create positive environment that empowers the team to maximize returns to the organization

Required Qualifications

Experience: 5+ years of predictive modeling experience utilizing CRM or high-level transaction information. Understanding of Retail, CPG, or Marketing Agency business needs. Strong experience with visualization tools such as Power BI or Tableau.

Education: Bachelor’s Degree in Mathematics, Statistics, or Econometrics. Master’s Degree preferred. 

Preferred knowledge, skills or abilities

• Experience with and at least moderate aptitude in programming langagues such as SAS, SPSS, R, SQL, or Python
• Knowledge of A/ B testing methods; capable of designing a controlled test design, running the test and providing measurement post-hoc
• Ability to frame business questions and create an analytics solution using statistical or other advanced analytics methodologies
• Experience with marketing analytic concepts such as customer lifetime value, market basket analysis, customer profile creation a plus
• Experience using Azure, AWS, or another cloud compute platform a plus
• Experience with marketing loyalty programs, email, direct mail, and digital marketing a plus
• Must possess high degree of aptitude in communicating both verbally and written complex analysis results to Senior & Executive Leadership
• Speak, read and write effectively in the English language

Working Conditions

• Normal office working conditions

Physical Requirements

• Sitting
• Standing (not walking)
• Walking
• Kneeling/Stooping/Bending
• Lifting up to 10 pounds

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.

Company Info