Team Overview: Identity is at its core for ads monetization. It is the foundation for personalization, user insights, measurement and privacy. Our mission is to build a resilient identity graph and innovative identity products that empower TikTok ads monetization by providing valuable user insights and accurate measurement with a focus on user privacy. Join us as we shape the future for monetization identity at TikTok. Responsibilities - Develop and launch products to improve TikTok's identity graph and identity solutions - Define the vision and strategy, and develop the roadmap for the future of resilient identity products - Define and analyze metrics that inform product strategy and prioritization - Collaborate with cross-functional teams to define goals and objectives that maximize the impact of user identities
Minimum Qualifications - BA/BS degree - 4+ years of ad tech product management experience, having taken one or more products through the software development lifecycle from conception to launch - A strong understanding of the ad tech ecosystem with direct experience in one of the following areas: Signals, Identity, Targeting, Attribution, Measurement or Optimization - Proven ability to work cross-functionally in a highly collaborative environment - Excellent communication, organizational, and analytical skills Preferred Qualifications - BA/BS degree in Computer Science, Mathematics or Statistics - Experience working in a high-growth, startup environment - Bilingual in Mandarin for global cross-functional collaboration
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