Nestle

We're Nestle. We are the world's leading food and beverage company that contributes to Thailand's economy, society and the environment. Join us in delivering our purpose of 'unlocking the power of food to enhance quality of life for everyone, today and for generations to come'.

POSITION SNAPSHOT

• Location: Head Office
• Company: Nestlé
• Business Unit/Division: Nestlé Nutrition
• Full-time 
• Minimum 6 years' work experience and scientific background in medical marketing experience is a must

A DAY IN THE LIFE…

• Identifies target consumers by using attractiveness and ability to win analysis. Develops in-depth insights on target healthcare professional and consumers including their perceived value of relevant brands.
• Develops Brand Essence when relevant or applies the one defined by SBU/GMB. Ensures that the Brand Essence governs everything the brand says and does.
• Provides product experiences that meet or exceed the nutritional and sensorial expectations of consumers.
• Ensures the brand contributes to the 3 impact areas (individuals & families, communities, the planet).
• Responsible for the development of Big Ideas and Campaign Ideas; incorporates them into engagement strategies, bringing attractive and rewarding brand experiences to target healthcare professional and consumers. Identifies opportunities for above-market campaigns.
• Leads the partnership with medical society and association and ensures all brand communications contribute to enhancing the company's reputation.
• Develops and successfully executes Bigger, Bolder and Better innovation and renovation for the brands by ensuring an efficient, effective, flawless End-to-End Idea-to-Launch (I2L) Project Management of all Innovation & Renovation (I&R) projects. Acts as I2L Project Manager in selected highly complex I&R Projects.
• Understands healthcare professional and consumer behaviors and motivations of target healthcare professional and consumers; helps to design the experiences that delight healthcare professional and consumer. Develops brand portfolio strategies, provides recommendations on pricing and promotional strategy and on the selection of SKUs for key channels and key customers.
• Holistically assesses I&R Portfolio and provides improvement recommendations as / in close collaboration with I&R Portfolio Manager to align I&R Project Portfolio to the Business/Category I&R Objectives and targets.
• Manages the development and execution of strong and functionally-aligned brand and ICP plans which contribute to the MBS. Accountable for the brand performance and brand health tracking.
• Understands business impact and prioritizes PFME and TTS investment of the brands.
• Demonstrates leadership and enable development of the team.
• Develops, updates and ensures implementation of digital strategy for the brand in alignment with key local, regional and global stakeholders. Drives execution of key digital enablers throughout the Consumer Experience Framework.
• Oversees the tracking, performance measurement and benchmarking (internal and external) to ensure achievement of brand purpose.
• Maximize business value by using digital to drive cross-functional (Medical, CRM, eBusiness, Marketing, Sales, CCSD, Corporate Communications, CES) collaboration, sharing and, where appropriate, integration.

ARE YOU A FIT?

• Scientific background with Medical marketing experience is a must. 
• Minimum 2 years experience in supervisor position is preferred.
• Minimum 6 years experience in medical marketing, which may include some years in sales function at Nestlé or equivalent MNC in Medical Business.
• Full understanding of key drivers of brand/product P&L and how to action them.
• Solid experience in new product/brand launches or renovations. Experience in working and engaging with cross functional teams: Medical, Supply Chain, CCSD and Sales department to ensure execution of ICP for their brand.
• Strong understanding of market research and insight and ability to leverage into brand development and/or activation strategies.
• Strong category knowledge or experience in several categories allowing flexibility and fast adaptation to a new category.
• Project management skills at Senior I2L Project Manager level.
• Strong relationship management and communication skills.
• Solid understanding of digital marketing.
• Experience in leading a team of experts.
• Proven track record in delivering strategic digital marketing projects.
• Broad and practical understanding of key digital concepts in the areas of Digital Media, Websites, Social, Search, Marketing Analytics, CRM, eCommerce.
• Strong ability to turn insights into business propositions.
• ONLY SHORTLISTED CANDIDATES WILL BE NOTIFIED ***