Understanding of business requirements and B2B Marketing automation implementation through Salesforce Pardot.
Design, implement, and monitor for automated campaigns across email and web,
Application designing, enhancements, building, validations and deployments.
Creating Pardot complex journeys through various Engagement Programs.
Working on Email module with email template creation, content configuration, personalization, sender profile setup and test send validations.
Configuring landing Pages with personalization and dynamic content to be used for various marketing purposes.
Form building activities to configure and setup enriched forms to capture lead data used during B2B communications.
Implementing Custom redirects required for various business needs.
Prospect management, Prospect field configurations and visitor data management.
Configuring Automation Rules and Segmentation lists based on prospect categorizations and to be used in various marketing communications.
User management, role creation, and group configuration for Pardot business users.
Application Integrations, Data Migration and co-ordination with other Business teams like Salesforce CRM for enabling data flow between both the platforms.
Quality assurance including unit testing and creation of project technical knowledge repository.
Coordinating with team members regarding technical knowledge transfer and assistance.
Communicate project outcomes to client-side project stakeholders,
Conduct user training and actively promote user adoption of Pardot,
Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics.
Experience in reporting and analyzing campaign activity using Pardot reports, B2B Marketing Analytics (desirable), and can make recommendations to the business.
Sales Cloud knowledge and ability to set up features such as Engagement History, Campaign Influence, B2B Marketing Analytics, and the drag-and-drop email builder.