Vice President, Marketing

• Marketing
• Indianapolis, IN, USA
• Full Time
• PTO for Full and Part-Time Employees, 11 paid Holidays, Tuition Assistance, Bonuses (Performance, Referral, Certifications) Paid Parental & Family Leave, Family-focused and Reproductive Health Benefits, 3 Health and Dental Plan Options with Annual Employer HSA Contribution, Employer-paid Critical Illness, Life and Disability Coverage, Optional Vision and Accident Insurance, Flexible Spending Account, Wellness Incentive Program, 401k with Company Match

Email Me Similar Jobs Email Me This Job

Exciting Opportunity to Join Our Legacy of Environmental Leadership!

Location: Headquartered in Indianapolis, with 2,000+ employees nationwide

About Us: At Heritage Environmental Services, we are more than just a company; we are pioneers in industrial waste management, committed to creating a cleaner, safer world. Since our inception during the environmental movement of the 1970s, we've been at the forefront of solving complex environmental challenges. With a dedicated team spread across the United States, we provide innovative and compliant solutions to thousands of clients in diverse industries.

Why Heritage?

• Impactful Work: Be part of a team that makes a real difference. Our comprehensive services range from hazardous waste management and emergency response to onsite support and technical solutions, allow us to solve our customers waste challenges. We are part of the solution. We don't generate any waste ourselves.
• Growth Opportunities: At Heritage, your contribution is valued beyond your job title. We believe in the power of continuous learning and growth, encouraging every employee to expand their skills and take on new challenges.
• Safety First: Your health and safety are our top priorities. We foster a culture where every employee is empowered to act safely and ensure the well-being of their colleagues. Our mantra is Safe and Compliant, or Not at All.
• Collaborative Environment: Together we can achieve much more. Join a supportive and dynamic team where your ideas and efforts are recognized and rewarded.

Our Commitment: We are dedicated to fostering an inclusive and innovative workplace where every employee can thrive. As part of our team, you will have the freedom to contribute your expertise wherever needed, ensuring the success of our mission to protect the environment.

Our Ambition: Leading the Way in Hazardous Waste Management

Our goal is to become the fastest-growing and most profitable hazardous waste platform, powered by industry-leading, end-to-end capabilities. We aim to be the top choice for our customers, driven by a high-performing team that thrives on solving challenges, continuous learning, and growth.

Exciting News: Heritage Environmental Services is now backed by the EQT Infrastructure VI fund, enhancing our capabilities, and expanding our reach. EQT is a dynamic global investment powerhouse managing EUR 232 billion in assets (EUR 128 billion fee-generating). With a focus on Private Capital and Real Assets, EQT owns and supports leading companies across Europe, Asia-Pacific, and the Americas, fostering sustainable growth, operational excellence, and market leadership. This exciting ownership positions us for even greater impact and growth in the future.

Vice President, Marketing

Are you a visionary marketer with a passion for driving growth and building unforgettable brands? We are in search of a dynamic and strategic Marketing Leader to join our team!

Reporting to the Chief Commercial Officer (CCO), you'll spearhead our marketing initiatives, elevate our brand, and lead our marketing communication efforts. You will be responsible for crafting a compelling value proposition, developing and executing innovative campaign strategies, and ensuring our brand remains top of mind. This position requires a creative thinker who can execute effectively, empower our team, and collaborate across departments to drive business growth and enhance our market presence. Additionally, you will play a crucial role in aligning marketing strategies with commercial objectives to maximize revenue and profitability.

Essential Functions & Requirements:

• Prioritizes health and safety by adhering to policies, processes, and maintaining safe practices at all times
• Develops and articulates a compelling value proposition that highlights unique service offerings and emphasizes value over cost through comprehensive market research and strategic positioning
• Defines and communicates services clearly and effectively to both internal and external stakeholders, creating detailed service line descriptions, competitive analyses, and high-impact marketing materials
• Creates and implements a comprehensive communication plan to train employees on the value proposition, organizes engaging workshops, interactive training sessions, and provides ongoing support to ensure consistent messaging
• Leads the implementation of a new brand name and amplifies brand presence, overseeing the rebranding process and ensuring consistency, excitement, and alignment across all touchpoints; manages engagement at industry events to ensure effective brand representation
• Oversees all marketing communication efforts with a strong focus on digital marketing, managing the creation and distribution of compelling content across websites, blogs, social media, and email campaigns to maximize reach and engagement
• Develops and executes innovative campaign strategies to drive business growth, generate high-quality leads, increase sales, and enhance customer retention through targeted marketing initiatives
• Conducts thorough market analysis to identify opportunities for growth and areas for improvement, leveraging data-driven insights to inform and continuously refine marketing strategies
• Identifies and cultivates strategic partnerships and alliances to enhance market position, drive success, and co-create impactful marketing initiatives; collaborates closely with the Transformation Management Office (TMO) and the Commercial teams to align strategies with overall business objectives
• Mentors and develops the marketing team, fostering a high-performance culture, driving talent growth, and ensuring the team is equipped with the skills and knowledge to excel
• Manages the marketing budget to ensure optimal allocation of resources, demonstrating a clear return on investment (ROI) for marketing initiatives, and maintaining financial accountability
• Takes on additional duties as assigned to support the team and organization

Key Performance Indicators (KPIs) for Success:

• Strength of Differentiated Value Proposition: Validate improvements through Net Promoter Score (NPS) and other industry and/or customer surveys
• Qualified Market Leads for Revenue Growth: Measure and enhance the quantity and quality of marketing leads to drive new business and upsell opportunities
• Brand Awareness and Recognition: Amplify brand recognition, social media followers, and engagement rates consistently year over year
• Digital Marketing Performance: Develop and execute a digital marketing strategy to position us as the industry leader through effective campaigns
• Marketing ROI: Increase the effectiveness and efficiency of the marketing budget annually

Education:

• Bachelor's degree in marketing, business administration, communications or related field (required)
• MBA, with a focus in marketing (preferred)
• Certified Marketing Professional (CMP), Digital Marketing Certification or other industry-specific certifications (preferred)

Experience:

• 10+ years of experience in strategic marketing, brand building, and marketing communications (required)
• 5+ years of experience in a leadership or managerial role, overseeing marketing teams and projects (required)
• Experience in the industrial waste management industry, which can be part of the overall marketing experience or additional specialized experience (preferred)

Competencies:

• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
• Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders
• Ability to work collaboratively with cross-functional teams, including Sales and Customer Experience
• Strong digital marketing and campaign strategy development abilities, with an understanding of the latest marketing trends and technologies
• Regular and predictable attendance to consistently perform the vital functions and requirements of this role, contributing to our ongoing success

Benefits, Compensation, & Workforce Diversity: Heritage offers competitive pay and bonus incentives. Benefits include choice of medical, dental, and vision plans, flexible spending or health savings accounts, employee and dependent life insurance, short and long-term disability, 401(k) savings plan with company match, and tuition reimbursement.

All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran or status as a qualified individual with a disability.

A post-offer drug screen will be required.

#Heritage

Full Job Description