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Introduction

Ecosystem Marketing is the face of IBM Marketing to the Business Partners – collectively working with Field Marketing and Channel Sales bringing the voice of the partner back into IBM. The Ecosystem Marketer is responsible for knowing the Ecosystem across all GTM motions (build, sell, service), the offerings and the market trends aligned to their coverage area – what’s important to whom and why and how IBM and the Partners together can uniquely drive the IBM business.

This geography focused role serves as the face of marketing & communications to Business Partners. As a Recruitment Partner Marketing Manager, you are responsible for the end to end marketing strategy and execution plan targeting new and dormant business partners.

Your Role and Responsibilities

  • Know The Partners: The Ecosystem Marketer’s value lies in knowing the partner, the customer and market. Through working with IBM Channel Sales and their own partner interactions, Ecosystem Marketing engages with partners to drive demand for IBM Solutions, grow IBM mindshare within the ecosystem and bring the feedback from the ecosystems back to IBM.
  • Know The IBM Solutions: All Ecosystem Marketers must know the IBM products and solutions aligned to their coverage area in order to drive a go to market strategy with the Ecosystem. This means understanding all the IBM Sales Plays and if they support a Business Unit, a deeper understanding of the relevant Technology Plays.
  • Market to Partners: Design and execute programs and campaigns to both attract new business partners and progress them through signing a contract with IBM to activating newly recruiting BPs to their first dollar through best in class demand gen campaigns
  • Leverage knowledge of multiple tactics and marketing and communications activities in your plans, including, live or virtual events, brand recognition, social media marketing, digital and email lead generation activities, and channel/partner marketing
  • Brief, enable and collaborate with Sales and our Distributors
  • Measure, analyze, and report on the impact of recruitment marketing programs against KPIs – including but not limited to # of BPs registered for Partner Plus, # of partners contracted with IBM, # of Partners driving revenue.

Required Technical and Professional Expertise

  • Marketing campaign design and execution;
  • Experience managing a marketing budget;
  • Experience with marketing automation tools, like Marketo;
  • Experience with analytics tools, like Tableau;
  • Working knowledge of salesforce CRM ideal;
  • Fluency in English
  • We offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires three days of in-office presence per week, with two days for remote work.

Preferred Technical and Professional Expertise

  • Experience in relevant markets creating and implementing successful marketing and/or communications plans, leveraging a range of tactics and technologies within budget, and on time;
  • Ability to work with cross functional and multicultural teams;
  • Ability to align to set goals and objectives, while being able to quickly pivot based on business needs;
  • Understanding of technology products, sales cycles, and solution positioning;
  • Ability to leverage data to make market aligned decisions to support go-to-market execution;
  • Ability to craft clear briefs/communication to key stakeholders.
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Confirmed 11 minutes ago. Posted 30+ days ago.

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