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Marketing Coordinator / Manager

Finstek

We are seeking for a Lead Marketing Coordinator / Manager with a strong emphasis on App Store Optimization (ASO) and mobile app promotion, to join our fast growing team. The ideal candidate will be responsible for implementing strategies to increase app visibility, drive downloads, and manage our website blog content related to our product.

Additionally, they will oversee the hiring and coordination of specialists, such as ASO experts, blog writers, and website SEO specialists, when and as needed.

Responsibilities

  • Develop and execute ASO strategies to optimize app visibility, increase downloads, and improve app store rankings across various platforms (App Store, Google Play, etc.)
  • Conduct keyword research, analyze app performance metrics, and implement changes to enhance app visibility and conversion rates
  • Hire, manage, and coordinate specialists (e.g., ASO experts, blog writers, website managers) as needed, ensuring their work aligns with the marketing strategy and goals
  • Collaborate with cross-functional teams including developers, designers, and product managers to ensure ASO best practices are integrated into app development
  • Plan and execute marketing campaigns to promote mobile apps through various channels such as social media, email, influencers, and partnerships
  • Manage and create engaging content for the company's website blog related to the product, ensuring it aligns with SEO best practices and drives traffic
  • Oversee the management and maintenance of the company website, ensuring its content is up-to-date, relevant, and aligned with marketing goals
  • Monitor and analyze website/blog performance metrics using tools like Google Analytics and provide regular reports on key metrics and KPIs
  • Stay updated with industry trends, competitor analysis, and emerging ASO strategies to suggest improvements and implement best practices

Requirements

  • Proven experience (3+ years) in digital marketing and/or mobile app promotions & ASO strategies
  • Knowledge of traditional and digital marketing, social media marketing and content marketing
  • Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
  • Ability to hire, manage, and coordinate specialists effectively
  • Fluency in English, both verbal and written

These are Just Some of Our Benefits

  • Professional trainings and conferences with a partial/full compensation
  • Free English lessons
  • Medical insurance (depending on location)
  • Corporate events

About Us

Finstek is a leading technology provider focusing on providing cutting-edge fintech solutions for institutions operating in financial markets. The development of high-tech reliable software and services for covering our customers' needs is in our DNA. Our customers are worldwide FX market brokers.

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Confirmed 19 hours ago. Posted 30+ days ago.

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