Group Marketing Manager Europe Diagnostics & Monitoring

Boston Scientific Corporation

Additional Locations: France-Voisins le Bretonneux; Germany-Ratingen; Italy-Milan; Netherlands-Kerkrade; Poland-Warsaw; Spain-Madrid

 

 

Purpose and Passion • Comprehensive Benefits • Life-Work Integration • Community • Career Growth

At Boston Scientific, you will find a collaborative culture driven by a passion for innovation that keeps us connected on the most essential level. With determination, imagination and a deep caring for human life, we’re solving some of the most important healthcare industry challenges. Together, we’re one global team committed to making a difference in people’s lives around the world. This is a place where you can find a career with meaningful purpose—improving lives through your life’s work.

 

Purpose Statement

This role has accountability for overall product line strategy with direct responsibility for marketing execution for ICM, Implantable Cardiac Monitor. This Position is responsible for investigating, defining and developing the launch strategy for ICM in Europe, as well as implementing and executing marketing strategies to manage the franchise post-launch. This includes involvement in setting strategic direction for the business, meeting revenue & profitability targets, and working internationally to integrate marketing strategies with Country Sales/Marketing and US divisional Marketing.  The role will also be responsible for investigating new market/product opportunities within its relevant disease area.  The role will also be expected to hold areas of responsibility on the HeartLogic European core team, managed by the CRM franchise.

 

Key Responsibilities

  • Set strategic direction for franchise responsibility and ensure alignment of tactical planning, execution and control.
  • Conduct monthly franchise performance reviews with the Director of EU RM Marketing
  • Conduct quarterly plan and Strategic Map reviews with European Countries.
  • Define and manage activities to assess new and core market opportunities.
  • Influence local Country management teams on growth and resource allocation, influencing, coordinating and working closely with country diagnostic business developers.
  • Coordinate with Marketing Science resources as necessary to complete market research, market assessments, analysis and decision making as required.
  • Coordinate and partner with all necessary internal functions to complete projects: sales, clinical, regulatory, legal, health economics, human resources, product marketing, etc.
  • Identify and develop strong relationships with Key Opinion Leaders in each key market opportunity.
  • Coordinate with Int’l Marketing and division to contribute to PDP/PIB process as required.
  • Manage allocated budgets.

 

Knowledge & Experience:

  • Completed BA/BS undergraduate degree, with a marketing degree as a preference
  • MBA diploma will be valued
  • Experience in Diagnostics, HF Diagnostics, and/or CRM with sound technical/clinical understanding is preferred
  • Demonstrates high level professional presentation and facilitation skills
  • Demonstrates ability to work with and manage cross-cultural and virtual teams
  • Prior sales experience will be valued
  • Fluent in English. Other languages skills advantageous

 

Competencies & Behaviours:

  • Leadership, charisma and capacity to inspire others (Lead by example)
  • Ability to influence internal and external stakeholders
  • Ability to interact effectively with all levels within the organization and with outside vendors/consultants
  • Strong oral and written communication skills
  • Strong project management/product management/people management experience
  • Excels working in fast-paced, competitive environment
  • Able to grasp technical content
  • Results-orientated
  • Ability to take risks
  • Team Player

 

 

About us

As a global medical technology leader for more than 35 years, our mission at Boston Scientific (NYSE: BSX) is to transform lives through innovative medical solutions that improve the health of patients. If you’re looking to truly make a difference to people both around the world and around the corner, there’s no better place to make it happen.

 

Requisition ID: 379074

 

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Confirmed 15 hours ago. Posted 19 days ago.

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