Role title: Marketing Senior Manager Biosmiliars

The Company:

Amgen is one of the world’s leading independent biotechnology companies, with a global turnover in excess of $20 billion and over 19,000 employees. For more than 30 years, Amgen has pioneered biotechnology breakthroughs, to bring state-of-the-art medicines from laboratory to the patient. Amgen has not only discovered and developed innovative human therapeutics, but has invested in cutting edge manufacturing capability and support services to deliver these exciting therapies to medical teams around the world.

Amgen is committed to biosimilars. We currently have a robust pipeline with several biosimilar molecules in development which target some of the most complex and important oncology and inflammation antibody biologics. www.amgenbiosimilars.com

Role Overview:

Reporting directly into the Director Biosimilars UK, this is a critical role within our growing Biosimilars team. Working closely with the Director, the Marketing Senior Manager will play a lead role in shaping and influencing Amgen’s Biosimilar strategy and will act as the Brand Ambassador for the UK, leading all marketing activity for Biosimilars and sharing best practice internationally and globally.

As the UK first point of contact for the European Brand leadership team, the incumbent will play a key role as part of a cross-functional team to develop and deliver full brand plans in strategic alignment with the global brand team.

Key Responsibilities:

  • Leads all marketing activity for biosimilars UK
  • First point of contact of the European therapy area lead or Brand Director
  • Delivery of specific projects/initiatives supported by Business Unit Director

Budget

  • Leads short and long range sales forecasting for the brand(s)
  • Delivery of P&L targets across multiple products/countries or priority brand at launch phase

Marketing Leadership

  • Ensures effective and continued development of cross functional brand team working across business units and between UK&I
  • Acts as country brand ambassador, sharing best practice internationally and supporting the co-creation of European brand strategy
  • Embed multichannel customer engagement change/ innovation across affiliate, collaborating to improve existing process
  • Excellent understanding of the code and regulatory environment ensuring marketing plans across the affiliate are compliant with the ABPI code of practice

Strategic Brand Planning

  • Development and delivery of full brand plan(s) for strategically important brand or strategic oversight of brand plans for a therapy area
  • Sophisticated analysis and interpretation of data, trends and insights to re-evaluate and continually inform and refine strategy
  • Utilises market research, and high deep understanding of leading industry practices to challenge and innovate Amgen’s marketing practices
  • Implements market segmentation , tailors marketing communication plan
  • Collaborates with medical affairs leadership to shape medical requirement for brand
  • Challenges XFT thinking on pricing, reimbursement and access decisions

Location: Uxbridge or Cambridge *Some national & international travel will be required

Remuneration

Competitive salary & comprehensive benefits package including bonus scheme and car

Basic Qualifications:

  • Marketing or Business qualification (degree with professional marketing qualification (eg CIM/MII or similar, or working towards)
  • Degree with science background (or equivalently qualified by extensive experience in product management)

Minimum Experience:

  • Experience of customer facing sales/local access or account manager role (with documented success)
  • Expert in industry, healthcare system and therapy area knowledge
  • Demonstrated strong financial acumen and analytical capability
  • Fully fluent in regulatory framework and code of practice (ABPI / IPHA)
  • Experience of leading a cross functional team
  • Experience of working with multichannel including digital

Preferred Experience:

  • Experience in the field of Immunology/Anti TNFs and Oncology
  • Experience in launching biosimilar
  • Launch experience
  • Value Based Health Care experience
  • Broad life cycle management experience
  • Field sales/access experience (with documented success)

Don’t miss this opportunity to be a part of cutting edge biotechnology at the forefront of an established business unit making the ‘Amgen Difference’ to people’s lives!

For more information on the ‘Amgen difference’ visit: https://youtu.be/IIHxKlyM3lI

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Confirmed 21 hours ago. Posted 24 days ago.

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