Company Type

Business Development Manager - 2621

Client Services and Sales - South Africa Johannesburg, Gauteng 


Develop the Nielsen Innovation Practice business by building new client relationships within Consumer Durables and Consumer Packaged goods industries.  

Principal Accountabilities

  • Serve as an Innovation Business Partner (IBP) directly responsible for Sales and Business Development of Innovation solutions to new and existing clients (excluding Unilever)

  • Build and manage client relationships, understanding business needs and driving to better innovation outcomes for the clients

  • Contributor and driver of account plans to increase depth and breadth of penetration of the Innovation/Nielsen solutions to meet client specific needs

  • Works closely with Analytic Managers to identify and pursue opportunities to strengthen account relationship through value-added analytics and validations

  • Independently leads client meeting

  • Conducts external presentations on a regular basis

  • Independently designs and estimates costs of projects

  • Serves as a contributor in the building of strategic partnerships with clients, focused on the full innovation system and fully supportive of initiatives from early stages to activation

  • Understands the full Innovation eco-system/process, including Nielsen’s competitive environment, preferred agencies, tools etc.

  • Aligns the Analytic team with client needs - provides relevant client background, history and other Nielsen analytics to create best in class results

Knowledge and Skills Required

  • Minimum of 4-5 years of relevant experience in marketing, research, business development, consulting or a related field.

  • Minimum of 2+ years of sales experience of market research/consulting solutions or related field.

  • Strong consultative, business development and analytical skills

  • Excellent oral/written communication, organizational, project management and client service skills

  • Experience with statistics, research techniques, and experimental designs

  • Experience with Nielsen Innovation (BASES) services and forecasting models strongly preferred

  • Client management experience strongly preferred

  • Experience with Innovation, Marketing, Consulting or Analytics strongly preferred

  • Languages: English- Business

  • Passionate about change and is high energy individual



About Nielsen:

Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio, and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement.

By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit


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Confirmed 14 hours ago. Posted 30+ days ago.

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