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Customer Marketing Manager (Hybrid, Reston, VA OR Malvern, PA)

Ellucian

Here at Ellucian, we are motivated by a mission - power education so institutions can empower student success. We are the global market leader in EdTech for higher education, serving more than 2,900 customers and reaching over 22 million students in 50 countries. We are dedicated to helping higher education unlock learning for all by providing solutions that support the entire student lifecycle and deliver insights needed now and into the future.

We embrace the power to lead, the courage to innovate, and the determination to grow. At our core, we believe in humanizing our approach, recognizing that our people are our greatest strength. With a shared vision of transformation, we endeavor to shape a brighter future for higher education.

Are you excited about marketing in higher education? Do you enjoy building a rapport with customers? Have you led customer engagement and communication programs? Are you skilled at tailoring content for distinct customer segments? Join Ellucian's marketing team as a Customer Marketing Manager. In this role, you will focus on understanding customer needs, boosting engagement, and employing your problem-solving abilities to develop and execute inventive marketing strategies to enhance customer communications, engagement and loyalty and strengthen Ellucian’s brand.

Where you will make an impact

  • Customer Marketing Strategy: Develop and actively participate in the execution of a comprehensive customer marketing strategy for existing customers, ensuring consistent and relevant messaging across various channels.
  • Segmentation and Targeting: Analyze customer data to segment the customer base and craft tailored communication strategies.
  • Content Development: Oversee the creation of compelling content, including emails, newsletters, social media posts, video testimonials, written testimonials, and conference materials, to engage and inform customers effectively.
  • Content Management: Help the team maintain an up-to-date library of customer success stories and presentations featuring customers.
  • Cross-channel Communication: Implement multi-channel communication approaches, integrating email marketing, social media, content marketing, and other relevant channels to reach customers efficiently. Work closely with Campaigns teams.
  • Customer Engagement: Identify key customers who can serve as “marketing channels” through case studies and speaking opportunities; support the growth & improvement of current advocacy programs.

What you will bring

  • 6-8 years of professional experience, spanning roles in Customer Service, Customer Success, Account Management and/or Customer Marketing.
  • Familiarity with B2B SaaS marketing, lead generation, and sales processes.
  • Strategic thinker that can see beyond the day-to-day activities to help reach marketing and sales goals, create a stronger brand, and improve the customer experience.
  • Strong passion for serving and understanding customers.
  • Expertise in customer segmentation, targeting, and customer journey-mapping.
  • Exceptional skill for communication, copywriting, and content creation.
  • Track record of creating and executing marketing programs that deliver a Return on Investment (ROI).
  • Proficiency in marketing software and tools, encompassing CRM systems and email marketing platforms.
  • Strong organizational skills and ready to be a role model in project management.
  • Demonstrated ability to work independently with strong business acumen, executing tactics swiftly and efficiently.
  • Desire to work across teams collaboratively.
  • Comprehensive health coverage: medical, dental, and vision
  • Flexible time off
  • Thrive Flex Program that allows you to contribute towards your health, financial or learning interests
  • 401k w/ match & Bright Plan - to help you save for the future
  • Parental Leave
  • Charitable leave – 40 hours/year
  • Telemedicine
  • Wellness
  • Ginger (mental health)
  • Wellbeats (virtual fitness classes)
  • Rethink & Wellthy– caregiver support
  • Diversity and inclusion programs which provide access to internal employee resource groups
  • Tuition Reimbursement Assistance
  • Professional development opportunities

#LI-AC1

#LI-Hybrid

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Confirmed 14 hours ago. Posted 30+ days ago.

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