Business Development Manager

The Nielsen Company

Company Type

Business Development Manager - 1897

Client Services and Sales - Philippines Pasig City, National Capital Reg 


The New Business Development Manager will direct and manage all business development activities for Nielsen Innovation and identify client needs to maximize sales opportunities in Philippines. The associate will be primarily accountable for bringing in new business and coordinate with other teams to drive seamless delivery to clients.  The associate will report to the New Business Development Leader for South East Asia.


About Nielsen Innovation

Innovation matters. With best in class research and predictive analytical tools, Nielsen's Innovation Practice remains at the core of our client's new product ideation. We work with leading brands within the consumer package goods industry to identify breakthrough product ideas; product messaging that inspires action, fresh packaging designs and optimal product launch strategies.

The Nielsen Innovation Practice follows a product from an idea to the point that it hits the shelf in order to achieve profitable growth and related business targets in line with the business strategy. You will consult with industry leading marketers to evolve new products into a success. Have you ever wanted to modernize the brand and bottle design for an iconic beer company? How about discovering the next big energy drink? In Nielsen's Innovation Practice, you can.



  • End to End Sales Leadership
  • Develop the Nielsen Innovation Practice business in Philippines
  • Aggressively pursue, prospect and develop new business opportunities from existing and potential FMCG clients
  • Research the industry, client organizations and individuals in order to generate leads
  • Convert leads to sales by engaging potential clients in meaningful discussions
  • Promote Nielsen and generating demand through presentations at conferences and similar external events
  • Own and deliver the revenue target and maximizing cross-selling opportunities.
  • Ensure efficient sales management, leverage and coordinate the proposal process to ensure all deadlines and requirements are met.
  • Create and follow-up on annual operating plans
  • Understand the Nielsen portfolio and inter-connectivity of different solutions


Building Relationships: 

  • Earning Client Trust & Understanding Client Needs
  • Independently build and maintain strong networks with key players at the client.
  • Lead discussions with a wide range of decision influencers.
  • Expand network at clients and expand client portfolio (breadth and depth of relationship).
  • Demonstrate in-depth knowledge of the industry & innovations in the industry
  • Successfully link Nielsen capabilities to client goals to overcome barriers to purchase.
  • Reviews teams’ recommendations and attends results presentation to ensure alignment and understanding of client objectives.


Team Collaboration:

Working collaboratively with Client Service, Practice Area, Retail Audit, Consumer Insights, and Operations teams to ensure all work is connected to client business issues and delivered on-time, with a focus on outcomes.



  • 5-8 years’ experience in FMCG sector in marketing, research or business development
  • Expert in consultative selling
  • Ability to managing a complex B2B sales process
  • Strong negotiator and influencer
  • Demonstrated ability to build strong professional networks and relationships
  • Excellent awareness of market conditions and client business environment
  • Excellent client-facing and communication/presentation skills
  • Financial understanding (e.g. P&L, EBITDA) and how this relates to business success
  • Excellent business English, both verbal and written
  • Solid problem solving skills, solutions oriented and excellent analytical skills
  • Solid organizational skills including attention to detail and multi-tasking skills
  • Strong collaborator
  • Self-driven and ability to thrive in a challenging environment
  • University degree in Business, Marketing, Economics or related field.

About Nielsen:

Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio, and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement.

By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit

Job Type: Regular 

Primary Location:  Pasig City,National Capital Reg 

Travel:  Yes, 50% of the Time 

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Confirmed 2 hours ago. Posted 30+ days ago.

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