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Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us!

The Team:

The Lead Gen User Journey & Formats team is responsible for driving innovation for lead generation monetization experiences and products. The team is building the next generation of advertising formats including new user experiences and form capabilities that help advertisers identify and cultivate potential customers for their business.

Responsibilities:

  • Analyze, evaluate and synthesize market opportunities, in-market feedback and customer problems to influence product strategy and roadmaps
  • Leverage customer and consumer insights to ideate lead generation products and experiences that positively impact conversions and solve client & user pain points
  • Define and execute the short term and long term product strategy for TikTok advertising solution globally, including product positioning, value propositions, areas of growth and future investment potential for market
  • Develop and execute market programs, initiatives and sales enablement activities to increase adoption of key products and solutions
  • Build the communication bridge between in-market and global teams, and lead cross-functional collaboration for product planning and launch with Sales leadership, Product Management, Marketing Science etc
  • Willing to roll up sleeves and be willing to step in and guide the market teams where needed.

Qualifications

  • 5+ years of experience in product management, product marketing in the mobile advertising space, or relevant experience in product development and go-to-market of performance/direct response marketing solutions
  • Good understanding of global advertising and business landscape. Bonus points for understanding of Lead Generation or Form Builder Solutions
  • Keen understanding of UX/UI with a focus on understanding how design decisions impact KPIs
  • Comfortable with conducting and analyzing quantitative & qualitative research and A/B testing
  • Track record of zero to one product development and launches
  • Strong cross-functional collaboration skills is a must. Candidate should have experience influencing and working with globally dispersed teams including Sales, Marketing, Product, Design, and Research.
  • Ability to motivate team and drive outcomes, unblocking issues where needed
  • Ability to set priorities, problem solving, and multi-task
  • Flexible team player who thrives in a fast-paced, often ambiguous, environment
  • A commercial and data-driven mindset, with the ability to use data in storytelling
  • Excellent communication and interpersonal skills
  • Bachelor's degree or above

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at tt.accommodations@tiktok.com

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Confirmed 10 hours ago. Posted 30+ days ago.

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