Director, Performance Marketing

Credit Karma

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Credit Karma is evolving the way we make financial decisions.  With over 75 million members on our platform, we enable a huge percentage of Americans to make informed choices by giving free access to the important financial tools - credit scores and reports, tax filing, credit monitoring, and more.  Whether filing taxes, opening your first credit card, applying for an apartment, or financing a car purchase, Credit Karma empowers you to make smart financial decisions.

The Director of Performance Marketing holds a foundational role in driving CK’s growth engine.  Your mandate is to drive the strategic direction and operational excellence of online acquisition and re-engagement across all web and native-app growth channels.  You will determine allocation of a large marketing budget, drive ROI across marketing strategies, and enjoy high visibility to senior marketing leadership.

You have a strong grasp of the web and native-app marketing technology landscape for both top of the funnel acquisition, remarketing, and marketing analytics.  You have a keen eye for user journeys and creative that performs.  In addition, you enjoy making data-driven decisions and executing with product and engineering to implement growth strategies.

Are you ready to help CK grow beyond 100 million members?  Drop us a line!

What You Get to Do

  • Own the strategy for the full marketing lifecycle from campaign ideation, creative execution, media acquisition, landing page optimization, reg flow optimization, and paid remarketing
  • Manage and rank prioritize a large budget numerous channels including: Social (Facebook, Pinterest, Twitter), Search (SEM and SEO), Display Networks (GDN, app install networks), Digital Video (YouTube), and Emerging Channels
  • Lead a best-in-class team of passionate, dedicated, user focused, data-driven growth marketers
  • Work cross functionally with Product, Engineering, Design, and Analytics to reimagine, optimize and improve customer acquisition, new user experience, and retention
  • Scale management, leadership, recruiting,  and talent development practices across our team

Our Ideal Candidate

  • At least 10 years of relevant professional online marketing experience with significant B2C marketing experience
  • Technical degree (economics, engineering, statistics, etc.) strongly preferred
  • Experience with end-to-end marketing strategy, including product optimization and 1:1 targeted remarketing
  • Strong familiarity with SQL and advanced Excel functionality
  • Obsessed with testing everything
  • Musical abilities a plus!  All are welcome, but we currently need a stellar bass player

#LI-AP1

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Confirmed 16 hours ago. Posted 30+ days ago.

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