Senior Product Marketing Manager (MarTech)

Demandbase

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What do industry leaders like Adobe, American Express, Box, Salesforce.com and SAP have in common? They all use Demandbase solutions to power their business-to-business (B2B) marketing!  

Demandbase, a leading SaaS-based B2B marketing technology, is looking for more inspired and driven people to join us. With a roster of loyal, blue-chip customers that’s growing every day, we’re in a phase of pre-IPO growth and building the team that will take us to the next level. If you thrive on innovation and working with the best in industry, you’re probably a good fit for us.

Demandbase is currently looking for a Product Marketing Manager reporting directly to the Vice President of Product Marketing. This person will design and execute a diverse range of activities to support the Demandbase B2B Marketing Cloud. This position requires deep understanding of the marketing and sales technology ecosystem, as this individual will contribute to developing product positioning, key messaging and GTM strategies that will resonate with our targeted audience.

If you are looking for an opportunity to make an impact with a leader in B2B Marketing, this is the role you’ve been looking for. Come help us continue to grow the Account-Based Marketing (ABM) category, build cutting edge technology and bring your fresh ideas to market. This is a position with the leader in ABM where you can make a significant impression on the business, take on substantial projects and grow your career.

Responsibilities:

  • Develop and execute go-to-market plans for new products and services through coordination across the organization and cross functional teams
  • Create pricing and packaging for both existing and future products and services
  • Deliver sales enablement programs and materials that increase close rates and decrease time to close
  • Develop internal and external collateral: playbooks, datasheets, faqs, whitepapers, webinars, presentations, etc.
  • Perform ongoing market and competitive research and analysis to keep organization abreast of changing environments
  • Support demand generation activities from messaging definition, thought leadership and collateral development
  • Understand broader marketing and advertising technology trends that allow for future product initiatives and insights
  • Develop and implement vertical specific plans and support materials
  • Work with Product Management, Engineering, Sales, Customer Success and Executive Management to prioritize business needs to achieve corporate goals

Requirements:

  • Deep understanding of the B2B marketing and sales technology competitive landscape
  • SaaS product marketing experience preferred
  • Bachelor's degree or equivalent (MBA preferred)
  • 5-7 years of experience in Product Marketing
  • Exceptional written and verbal skills with meticulous attention to detail
  • Outstanding communication skills, particularly the ability to convert complex ideas and quantitative data into simple messages
  • Comfortable presenting to large groups – both internally and externally
  • Proven ability to participate in and influence cross-functional teams
  • Ability to solicit and synthesize customer and market feedback for actionable recommendations on positioning, messaging, and product development
  • Experience analyzing product, customer, market dynamics and opportunities

Why join us?

  • Be part of a rapidly-growing, pre-IPO company
  • Opportunity to extend our ABM leadership position and fast-track innovation behind AI-powered Account-Based Marketing solutions
  • Drive the next generation of intelligent CRM technologies and invent how Artificial Intelligence, product design, and applications converge
  • Work with a world class team of engineers, PMs, data scientists, sales and marketers
  • Have the flexibility of a start up with the security of a sizable, well-funded organization (we recently closed a $65M round of funding)

About Demandbase: 

Demandbase is the leader in Account-Based Marketing (ABM). The company offers the only Artificial Intelligence-enabled, comprehensive ABM platform that spans Advertising, Marketing, Sales and Analytics. Enterprise leaders and high-growth companies such as Accenture, Adobe, DocuSign, GE, Grainger, Salesforce and others use Demandbase to drive their ABM strategy and maximize their marketing performance.  Demandbase was named a Best Place to Work by SF Business times in 2015, 2016, and 2017 and Glassdoor’s Top 10 Best Places to Work in 2016. For more information, please visit https://www.demandbase.com or follow the company on Twitter @Demandbase.

Benefits:

Our benefits include 100% paid for Medical, Dental and Vision for you and your entire family, short-term/long-term disability, life insurance, flexible vacation policy, 401k, commuter benefits, free snacks, catered lunch every Friday, Pinot Noir Fridays, chair massages, weekly yoga and much more! 

 

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Confirmed 11 hours ago. Posted 30+ days ago.

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