Epsilon Local provides local marketing services, with a specialization in the Fitness industry.  Our focus is customer acquisition and retention.  Epsilon Local is the industry leader in Local Marketing, and our breadth of services continues to expand, particularly with respect to digital services.  The Digital Marketing Strategist will interact will all stakeholders to optimize the performance and value of our digital products.  We are experiencing rapid growth in digital services with expanded offerings and changing service features.  The Digital Marketing Strategist will serve as the intermediary between clients, the industry, and internal teams to ensure that we are providing the best possible for Epsilon customers.

Responsibilities
  • Interact with technical team, account team, sales, and customers to understand digital products, including Social, SEO, SEM, eMail, Display, and landing pages to develop expert knowledge in product features and functionality
  • Understand competitive environment and competing offerings.  Identify gaps and initiate changes to close them.
  • Identify best practices to insure optimal service offerings for client success
  • Evaluate tracking and reporting to insure industry leading capabilities with maximum transparency for customers.
  • Evaluate third party tools and services that are being utilized, or should be utilized, to keep our digital services on the leading edge.
  • Determine industry benchmarks for product performance and create visibility versus Epsilon performance at the aggregate and client levels.
  • Analyze underperforming areas and develop action plans for improvement at the product and client levels
  • Keep abreast of industry trends to identify new products and/or new features to differentiate epsilon versus competitors
  • Create digital product collateral to support business development efforts, including how our products compare to competitive offerings.  This may include case studies as well as other digital content 
  • Work with technical and sales leads to develop training to educate sales and account teams.
  • Work with the internal Marketing group to promote our services, to new and existing clients, with the goal of growing the digital business
Qualifications
  • Bachelor’s degree, preferably in marketing, business, advertising, or related field
  • 5+ years of professional experience working with digital services
  • Strong verbal and written skills
  • MS Office - Powerpoint and Excel skills
  • Experience in digital marketing or digital service delivery

Conditions of Employment

All job offers are contingent upon successful completion of certain background checks which unless prohibited by applicable law may include criminal history checks, employment verification, education verification, drug screens, credit checks, DMV checks (for driving positions only) and fingerprinting.

 

Great People, Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly.  If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.  From tuition reimbursement to scholarship programs to employee stock purchase plans and 401(k)s, we offer associates a variety of benefits that work as hard for them as they work for us. 

 

About Epsilon

Epsilon® is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilon’s digital media arm, Conversant, is a leader in personalized digital advertising and insights through its proprietary technology and trove of consumer marketing data, delivering digital marketing with unprecedented scale, accuracy and reach through personalized media programs and through CJ Affiliate, one of the world’s largest affiliate marketing networks. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest, that help drive business growth for brands.  Recognized by Ad Age as the #1 World’s Largest CRM/Direct Marketing Network, #1 Largest U.S. Agency from All Disciplines and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 8,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit www.epsilon.com and follow us on Twitter @EpsilonMktg.

 

Alliance Data provides equal employment opportunities without regard to race, color, religion, gender, age, national origin, disability, sexual orientation, gender identity, veteran status or any other characteristic protected by law.

 

Alliance Data participates in E-Verify

 

For San Francisco Bay Area:

Alliance Data will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance

USA - United States-3085 - Georgia-50070 - Atlanta-D3-Atlanta, GA - Concourse USA - United States-3079 - California-50033 - San Diego-D7-San Diego, CA - Towne Ctr D3-Atlanta, GA - Concourse Atlanta 30328 Marketing Epsilon Regular Full-time Nov 8, 2017, 7:40:39 PM Epsilon

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