Marketing Analysis and Consumer Intelligence Senior Manager, Air & Kitchen Appliances Asia


Job Title

Marketing Analysis and Consumer Intelligence Senior Manager, Air & Kitchen Appliances Asia

Job Description

In this role, you have the opportunity to

Become the expert in consumer and market information to support the strategy and future growth of Philips KA and Air business globally through strong recommendations based on profound consumer and market understanding. You are the Go-To person for all consumer and marker related questions.

You are responsible for

  • Support business through consumer research in crafting and leading the delivery of locally relevant go-to-market plans
  • Yearly research plan by identifying needs for consumer research and own research budget.
  • Initiating, conducting and implementing consumer research.
  • Supporting the business to translate consumer insights into breakthrough innovations as well optimizing and validating incremental innovation.
  • Develop and optimize communication, design, packaging and go-to-market for new innovations.
  • Assessment of market potential of new propositions incl. volume forecasts
  • Responsible for Tracking and reporting monthly performance of Air business, monitoring key indicators including market share, pricing, distribution of Philips and competition
  • Deep dives: conduct additional analysis to identify root causes for market and market share developments providing insights to develop corrective actions and/or identify opportunities
  • Contributing to BG growth by providing actionable market and competitor insights to support business development, strategic planning, innovation roadmap

You are a part of

Global Consumer & Market Intelligence team (CMI), Kitchen Appliance and Air, reporting to CMI Head, Domestic Appliance (DA)

To succeed in this role, you should have the following skills and experience

  • Bachelor Degree as minimum, with 8-10 years of working experience in the area of consumer- and market intelligence. Preferable experience both business side (from a multinational or fast paced environment) and market research agency side.
  • Strong consumer research experience but also good skills in data analysis, esp, retail data analysis skills are also required.
  • Proactive personality is important for this person to work with Marketing team and Consumer Research Agency as well.
  • Good consultative and communication skills so you can convey your findings and knowledge to marketing teams and act as a business partner.
  • Good project management skills; ability to plan & prioritize.
  • Business fluency in English (written & verbal). Responsible, taking ownership.
  • Strong drive to achieve high-quality results.
  • Strong team player.

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.


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