Digital Marketing Specialist – Educating prospects before they even start shopping for a solution
Today, companies who are buying software don’t contact a vendor until they are already 60% through their decision-making process. This means that software vendors can’t wait until prospects contact them or identify themselves as shoppers. We have to be engaged with prospects even before they know they have a problem and need a solution. That’s where you come in!
At OpenSesame, you will be helping prospects in HR or training and development at mid- to large Global 5000 companies solve their training challenges: how do they consistently train employees all over the world? How do they meet the development needs for different generations of workers from baby boomers to millennials? How do they offer training for executives as well as front-line employees in different departments (e.g. sales, customer service, marketing, facilities, operations, etc.)?
Your day to day challenge will be to work with your Marketing colleagues to pinpoint and execute the best lead- generating programs and tactics as well as refine our messaging and targeting. You’ll work with awesome tools such as Salesforce.com, Pardot, Google AdWords, LinkedIn, and more as well as collaborate with lead aggregators and other industry publications and groups to drive demand and leads. You’ll be our social media guru and rule over our OpenSesame blog like a master. You’ll team up with our various partners to co-market and support our lead generation campaigns and programs.
At OpenSesame, we are looking for rock stars.
You have at least a few years of college-level education and are a digital marketing guru. Ideally, you’ve already established yourself as a star in a digital marketing role at another technology company.
You want to know everything you can about how your digital marketing campaigns are performing and are experimenting all the time to improve their results. You can relate to our prospects’ business challenges and share how other companies we have helped have overcome the same issues. You are able to connect thought leadership to tactical lead generation and amplify our brand in the digital world. You extract the most value out of every budget dollar in your digital marketing budget.
The job itself is Portland-based, travel is minimal and you can bring your dog to work as long as he/she doesn’t bark every time you generate a lead.
It’s okay if you want to apply directly but if you want to send us a description of your most significant digital marketing accomplishments as well, that’s even better. Summarize this info (a few paragraphs at most) in the cover letter option below or in a short video or slide deck. A link to your LinkedIn profile would be great.
If there’s a reasonable fit one of our recruiters will get back to you and we’ll connect with you to explore how we can work together.