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Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, KraftHeinz, McDonald's, Novartis, Samsung, Visa and more.

Job Description

The role establishes the agency’s next generation of leaders who are experts across all communication and media agency services and platforms. A hands-on future leader across all facets of the brand agency’s business with the ability to converse confidently and lead on all clients servicing needs, be it technology, data, content, trading, planning or strategy. Future leaders that will be solidifying and delivering the vision for the agency built from a culture of high performance, innovation… leading to a unique differentiated marketplace proposition. These leaders focus on solving problems and growing clients’ businesses keeping true to a sound and profitable commercial model.

The business Lead is a strategic trailblazer that boldly take risks and make difficult decisions that propel the agency into the future. Transforms capabilities, inspiring and engaging talent along the journey, while setting the vision and strategic direction of the client’s business through consultative partnership. As a growth mindset leader, the Business lead is an advocate of high-performance culture and uplifts team performance by empowering and coaching, while creating a distinctive culture of accountability and inclusivity that ignites engagement and enables high performance and collaboration.

The business lead is a driver of agnostic collaboration/interdependency, growth mindset, adaptive gene, resilience, savviness in Data/Technology, very agile, consultative selling (upselling/cross selling), commercial acumen, comfortable in change, simplifying the complex, Influential and impactful.

FOSTERING TRUST, TALENT AND TRANSFORMATION

TRUST

Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.

We treat our people and our clients with respect, transparency and honesty.

TALENT

This is first and foremost a people business. We are committed to ensuring Publicis Groupe a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION

True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

Strategic Business Consultancy and Input

  • Manage and maintain the client relationship including servicing the business end-to-end.
  • Responsible of all outcomes, quality control and the health of the relationship with the client across all disciplines, practices, facets of the business internal and external.
  • Responsible for the commercial tracking, forecasts, and KPIs ensuring no blindsides negatively affect the company’s local and global commitments.
  • Be the single point of contact for all practices products ensuring a continuous focus on cross selling and up selling the client where applicable.

Knowledge & Skills Development

  • Develop and drive the skills matrix required to service the account(s) end to end and ensure these skills are acquired by the team in collaboration with the talent team.
  • Ensure all mandatory and optional certifications, which are required by the team, are attained by the team within the first quarter of the year or when applicable if these certifications are up for renewal.
  • Ensure all products training driven by the practices throughout the year are attended by members of the client team for upskilling and enhancing the knowledge of the team.
  • Educate the team on business framework ranging from simple time management techniques to advanced leadership and managerial techniques ensuring that the team is acting as one.

Product Implementation & Support

  • Proactively seek new products that will add benefit to both the client from a ROI perspective or to the internal team from an optimization or automation perspective.
  • Be the facilitator and the catalyst to driving cross practices complex product delivery to the client that shows a superior offering than any other agency or consultancy house.
  • Keep in touch with all the Playbooks of all the practices staying up to date with latest products and capabilities; ensure your client’s requirements are met in the offering of the practices.

Campaign Level Planning

  • Responsible towards the flawless delivery of all client’s big bet campaigns.
  • Accountable towards the flawless delivery of all client’s campaigns.
  • Responsible towards meeting business KPIs for both client and brand.
  • Knowledge of in depth channel planning and management to ensure that no matter what channels mix is used, the business lead can have a constructive strategic input.
  • Always on top of all campaigns’ planning ensuring a smooth planning process, solid and robust insights, and proper plan creation.

Operational

  • Overlook activations on channels for the campaigns.
  • Manage budgets on weekly/monthly basis and drive the team to optimize the active campaigns.
  • Consult the planners on gaps between planned vs. reality (platforms limitations)
  • Responsible in insuring that all tagging, tracking, delivery and reporting of campaigns is done on time and with zero errors.
  • Responsible and accountable for the taxonomy of the account end-to-end inclusive of all digital channels and offline media where applicable.

Leadership & Talent Management

  • Responsible for the end-to-end team management including setting goals and objectives, strategies and KPI measurement framework for the team. Running an effective Time2Talk that is cascaded to each member of the team.
  • Setting SMART goals and ensuring the cascading of these goals are kept true to the SMART technique.
  • Review set goals at least twice a year across the entire team.
  • Guiding each team member to become the best version of themselves technically and personally.
  • Create a positive culture by leading by example and setting high standards for team members to follow.
  • Act as the glue between all team members ensuring that a positive culture is driving the team to bond and deliver as a single unit.

Qualifications

  • Bachelor's degree is a must and a master’s degree is a plus.
  • At least 15 years of experience in media and advertising and managing clients.
  • 8-10 years’ experience in managing and coaching successful teams.
  • A strong record of accomplishment of meeting or beating revenue goals and set KPIs.
  • A strong network of senior level industry professional and experts.
  • Demonstrated success at building industry leading intellectual capital, processes and ideas.
  • 5 Years of demonstrated hands on experience in performing strategic planning and leadership.
  • Thorough understanding of all aspects of selling, designing, performing and delivering large complex projects.
  • Strong leadership abilities and the ability to teach and mentor direct reports.
  • Project management skills with ability to co-ordinate multiple projects of different scales simultaneously.
  • Self-starter and self-motivated with ability to work independently.
  • Ability to communicate across all levels of clients (from executive to C-level) and all levels of the agency/client.
  • Deep level of understanding of digital/performance is a must
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Confirmed 13 hours ago. Posted 30+ days ago.

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