Living Goods Website Revamp Project: Consultancy Terms of Reference
Headquartered in Nairobi, Kenya, and with core operations in Kenya, Uganda, and Burkina Faso, Living Goods is a nonprofit that saves lives at scale by supporting digitally empowered community health workers who deliver care on call – making it easy for families in need to get the care they need. Living Goods works with governments and partners to ensure community health workers have access to digital technology, health commodities, supervision, and compensation to cost-effectively deliver high-quality, impactful health services (Learn more at www.livinggoods.org ).
Living Goods recognizes the need to clearly articulate what makes it stand out from other nonprofits in the community health Eco-system.
The organization aims to highlight its unique approach to empowering community health workers and delivering healthcare services. To achieve this, Living Goods has developed a communications strategy with three main pillars, among them creating more engaging online communications that resonate with our key audiences.
However, the organization's current website does not accurately reflect its evolving brand and changing times. This is why the organisation needs to make some improvements to the current website.
Our website revamp aims to enhance engagement, improve SEO, and streamline navigation for an improved user experience (UX). Key objectives include:
Problem Design Recommendations categorized by area:
For accessibility and security, the website currently faces challenges in accessibility for the French language and exhibits security vulnerabilities.Accessibility and Security
Problem
Content, Visual Design and Information Architecture: Improve User Experience (UX)
1. Content Overload and Length:
The website currently suffers from information overload, particularly on the homepage, with excessive text, impacting user engagement and readability.
2. Slow Page Loading:
The website's loading speed is suboptimal, hindering a seamless user experience and potentially leading to user frustration and abandonment.
3. Navigational Challenges:
Users encounter difficulties in navigating the website, finding relevant content, and understanding the hierarchy of information, affecting overall usability.
4. Inconsistent Content Presentation:
Lack of uniformity in content presentation across country pages hampers the user experience, making it challenging for visitors to locate and understand specific information.
5. Limited Multimedia and Engagement:
The website lacks sufficient multimedia elements, particularly videos, resulting in text-heavy content that may not cater to diverse user preferences, diminishing engagement levels.
6. The careers page requires improvements in visual representation, global presence visibility, readability, design consistency, interactivity, alignment with the strategic plan, and overall modernization inspired by industry references.
Careers Page:
https://careers.sohohouse.com/
https://onfido.com/company/careers/
https://purple.ai/careers/
https://www.kriya.co/careers.
The current user engagement strategy lacks visibility for donations, personalization in newsletter sign-ups, strategic use of pop-ups, effective call-to-action buttons, and consistent integration of social media links. Addressing these issues is crucial for enhancing user engagement and achieving organizational goals.
Calls to Action and User Engagement
TimeframeActionDecember 2023 – March 2024. Website recommendations collected from various teams in Living Goods.
The project document is drafted and submitted for review and approval.End March - April 2024Contacting external consultants to get estimated costs.Engaging prospective consultants. April 2024Contract consultant.First meeting with the hired consultant.
April - May 2024Design mock-up begins.
April - June 2024Content revision and creation (by the Living Goods team) and development processes going on concurrently. July 2024Content migration. August 2024 Testing and Quality Assurance.Sept-October 2024Approval, Pre-Launch, and launch processes.November 2024 Living Goods revamped website is live!
1. Proven Experience: A minimum of 5 years of experience in website design and development, with a demonstrably successful track record in website revamps.
2. Expertise in User Experience (UX) Design: A strong understanding of UX principles and the ability to create user-centered website designs that are intuitive, navigable, and engaging.
3. Content Management System (CMS) Knowledge: Proficiency in popular CMS platforms (e.g., WordPress, Drupal) to ensure a user-friendly content management experience for the client.
4. Responsive Design Skills: The ability to design websites that adapt seamlessly across various devices (desktop, tablet, mobile).
5. Search Engine Optimization (SEO) Knowledge: An understanding of SEO best practices to optimize the website for search engines and improve organic visibility.
6. Strong Communication Skills: Excellent written and verbal communication skills to collaborate effectively with the client throughout the project lifecycle.
7. Project Management Capabilities: Proven ability to manage projects efficiently, meet deadlines, and stay within budget.
8. Analytical Skills: Experience in website analytics and the ability to interpret data to measure website performance and identify areas for improvement.
9. Web Accessibility Expertise: A commitment to designing websites that are accessible to users with disabilities, adhering to WCAG (Web Content Accessibility Guidelines) standards.
10. Portfolio Demonstration: A strong portfolio showcasing successful website revamp projects with diverse functionalities and target audiences.
Please submit one soft copy (by email) of your proposal to procurementglobal@livinggoods.org and cc bokoth@livinggoods.org by 5th April 2024.
Living Goods' decision-making process will to a large extent be reliant upon the information supplied by the bidder. Should it be found that aspects of such information are incomplete, untrue, or misleading, Living Goods reserves the right to terminate /disqualify the bidder.
Evaluation of bids submitted pursuant to this request for proposals (RFP) will be carried out by Living Goods as appropriate. In evaluating bids, Living Goods will seek the best value for money rather than merely the lowest price bid.
Living Goods is not bound to accept the lowest price and reserves the right to accept any bid in a whole or in part and to reject any or all tenders without disclosing any of its reason for taking of the decision resulting from this RFP.
Read Full Description