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Living Goods Website Revamp Project: Consultancy Terms of Reference

Living Goods

Living Goods Website Revamp Project: Consultancy Terms of Reference

Background

Headquartered in Nairobi, Kenya, and with core operations in Kenya, Uganda, and Burkina Faso, Living Goods is a nonprofit that saves lives at scale by supporting digitally empowered community health workers who deliver care on call – making it easy for families in need to get the care they need. Living Goods works with governments and partners to ensure community health workers have access to digital technology, health commodities, supervision, and compensation to cost-effectively deliver high-quality, impactful health services (Learn more at www.livinggoods.org ).

Problem Statement:

Living Goods recognizes the need to clearly articulate what makes it stand out from other nonprofits in the community health Eco-system.

The organization aims to highlight its unique approach to empowering community health workers and delivering healthcare services. To achieve this, Living Goods has developed a communications strategy with three main pillars, among them creating more engaging online communications that resonate with our key audiences. 

However, the organization's current website does not accurately reflect its evolving brand and changing times. This is why the organisation needs to make some improvements to the current website.

Goals:

Our website revamp aims to enhance engagement, improve SEO, and streamline navigation for an improved user experience (UX). Key objectives include: 

  1. Increased Website Traffic and ease in navigation: Re-imagine the homepage to optimize user experience for longer exploration, emphasizing impact stories. SEO enhancements attract more potential donors. 
  2. Enhanced Visuals and UI Design (User Interface Design): We need the website to not only look visually appealing but also provide an intuitive and seamless user experience across all devices. We aim to effectively communicate our brand identity and message while ensuring ease of navigation and accessibility for all users. Can we ensure that the design elements incorporate best practices in UI/UX, typography, layout, and branding.
  3. Enhanced Credibility: A modern, professional design fosters trust, presenting the organization as well-managed and effective, instilling confidence in our stakeholders and partners. 
  4. Streamlined Donation Process: Implement clear calls to action and a user-friendly donation form, ensuring a frictionless experience and maximizing conversion rates. 
  5. Amplified Storytelling: Utilize compelling narratives, visuals, and testimonials to emotionally connect with potential donors, fostering deeper engagement. 

Scope of Assignment and Deliverables:

Problem Design Recommendations categorized by area:

For accessibility and security, the website currently faces challenges in accessibility for the French language and exhibits security vulnerabilities.Accessibility and Security

  1. Provide accessibility options for French (bi-lingual website). Example: and Nikon Canada. They are using Weglot website translation.
  2. Conduct a thorough security assessment of the website architecture during development and improve it. Ensure the implementation of secure coding practices to prevent vulnerabilities.
  3. Consider employing a Content Security Policy (CSP) to mitigate risks associated with website defacement.
  4. Establish a protocol for regular updates to the website's content management system (CMS) and other software components. Timely application of security patches helps mitigate risks associated with known vulnerabilities.
  5. Ensure that payment platforms adhere to industry-standard security protocols (e.g., PCI DSS compliance).
  6. Regularly update and patch payment system software to protect against known vulnerabilities.

Problem 

Content, Visual Design and Information Architecture: Improve User Experience (UX)

1. Content Overload and Length:

The website currently suffers from information overload, particularly on the homepage, with excessive text, impacting user engagement and readability.

2. Slow Page Loading:

The website's loading speed is suboptimal, hindering a seamless user experience and potentially leading to user frustration and abandonment.

3. Navigational Challenges:

Users encounter difficulties in navigating the website, finding relevant content, and understanding the hierarchy of information, affecting overall usability.

4. Inconsistent Content Presentation:

Lack of uniformity in content presentation across country pages hampers the user experience, making it challenging for visitors to locate and understand specific information.

5. Limited Multimedia and Engagement:

The website lacks sufficient multimedia elements, particularly videos, resulting in text-heavy content that may not cater to diverse user preferences, diminishing engagement levels.

  1. Reduce the length of the homepage i.e. shorten text and content heaviness ensuring the home page also receives some kind of dynamic, multimedia element in its design.
  2. Improve page loading speed. Use a slideshow featuring photos from different counties on the top of all country pages.
  3. Create an 'OUR WORK' sub-page with dropdown options for Direct Operations, Saving Lives, Partnerships, UHC Support, and Counties where LG works.
  4. Add an 'IMPACT STORIES' category/page that features field stories. Create a sub-section of photos and videos. Link the photo gallery to Living Goods' Flickr to prevent overloading the website.
  5. Include a Placeholder for posting audited financial statements and 990s. Example- Cisco Foundation - Cisco.
  6. Direct the homepage of the careers section to available vacancies.
  7. Introduce a 'Milestone' section with graphics to highlight eCHIS progress/achievements on every country's page.
  8. Rename website headers to be more user-friendly (e.g., change "Media and Insights" to "Publications").
  9. Consistent Use of Icons: Standardize the icons used for statistics across the home page and the "Our Results" page to ensure visual consistency and coherence.
  10. Explore interactive elements like a virtual interactive SmartHealth app on the Digital Health page.
  11. Design a dynamic section at the bottom of each blog page that displays related links based on the post's taxonomy.
  12. Include advanced analytics functionality.
  13. Implement an algorithm that considers the taxonomy, tags, and categories to suggest relevant content. Segment/categorize materials in the resource library for easy search and access.
  14. Address text-dense content with more videos.
  15. Restructure/align content on all country pages to be uniform.
  16. Leadership Section Presentation: If the GLC listing is extensive, consider designing the "Leadership" section in a way that provides an easy-to-navigate format, such as collapsible sections or a dedicated page for a detailed leadership directory.
  17. The navigation process and finding information are not easy at times. Difficulty in searching for items in the resource library without filtering (e.g., report/blog). Example: .
  18. Implement content clustering by specific counties for easy navigation and focused information.
  19. Create an overview on the partners' page integrating all partnership activities for a quick snapshot.

6. The careers page requires improvements in visual representation, global presence visibility, readability, design consistency, interactivity, alignment with the strategic plan, and overall modernization inspired by industry references.

Careers Page:

  1. Incorporate Values with Visuals: Add Living Goods' values to the career page with visually appealing pictorials or drawings to enhance the visual appeal and convey a positive organizational culture.
  2. Highlight Regional Presence: Emphasize Living Goods as a regional employer by listing different countries prominently on the career page. This can help potential candidates understand the organization's global impact.
  3. Visual Emphasis, Use Lists: Redesign the career page to feature more images and fewer text-heavy sections. Use lists instead of lengthy paragraphs for improved readability and engagement.
  4. Integrate Employee Value Proposition (EVP):
  5. Consistent Design for "Where We Work" Pages: Standardize the design elements across all "Where We Work" pages, ensuring a cohesive and uniform look and feel for visitors navigating through different country pages.
  6. Explore Interactive Elements: Consider incorporating interactive elements or features similar to the referenced pages to enhance user engagement and create a more dynamic career page. 
  7. Visual Alignment for "What We Do" Section: Consider visual design enhancements in the "What We Do" section to align with the strategic plan, incorporating visual elements or infographics that effectively communicate key focus areas.
  8. Visual Design Inspiration from References: Use design elements inspired by the provided references (Soho House, Onfido, Purple, Kriya) to create an aesthetically pleasing and modern career page layout.
  9. Examples/Reference:

https://careers.sohohouse.com/ 

https://onfido.com/company/careers/ 

https://purple.ai/careers/ 

https://www.kriya.co/careers.

The current user engagement strategy lacks visibility for donations, personalization in newsletter sign-ups, strategic use of pop-ups, effective call-to-action buttons, and consistent integration of social media links. Addressing these issues is crucial for enhancing user engagement and achieving organizational goals.

Calls to Action and User Engagement

  1. Include a call to action/donate button on the homepage and add a specific donate page with more information like how to give via stock, wire, etc.
  2. NB- we have drafted a wireframe and copy for this donate page to start.
  3. Add First Name & Last Name fields to newsletter sign-up.
  4. Utilize pop-ups for specific campaigns.
  5. Design prominent call-to-action buttons for important actions.
  6. Integrate social media links for Living Goods’ profiles on all pages.

Implementation Calendar:

TimeframeActionDecember 2023 – March 2024. Website recommendations collected from various teams in Living Goods.

The project document is drafted and submitted for review and approval.End March - April 2024Contacting external consultants to get estimated costs.Engaging prospective consultants. April 2024Contract consultant.First meeting with the hired consultant.

April - May 2024Design mock-up begins.

April - June 2024Content revision and creation (by the Living Goods team) and development processes going on concurrently. July 2024Content migration. August 2024 Testing and Quality Assurance.Sept-October 2024Approval, Pre-Launch, and launch processes.November 2024 Living Goods revamped website is live! 

Qualifications and Required Competencies:

1. Proven Experience: A minimum of 5 years of experience in website design and development, with a demonstrably successful track record in website revamps.

2. Expertise in User Experience (UX) Design: A strong understanding of UX principles and the ability to create user-centered website designs that are intuitive, navigable, and engaging.

3. Content Management System (CMS) Knowledge: Proficiency in popular CMS platforms (e.g., WordPress, Drupal) to ensure a user-friendly content management experience for the client.

4. Responsive Design Skills: The ability to design websites that adapt seamlessly across various devices (desktop, tablet, mobile).

5. Search Engine Optimization (SEO) Knowledge: An understanding of SEO best practices to optimize the website for search engines and improve organic visibility.

6. Strong Communication Skills: Excellent written and verbal communication skills to collaborate effectively with the client throughout the project lifecycle.

7. Project Management Capabilities: Proven ability to manage projects efficiently, meet deadlines, and stay within budget.

8. Analytical Skills: Experience in website analytics and the ability to interpret data to measure website performance and identify areas for improvement.

9. Web Accessibility Expertise: A commitment to designing websites that are accessible to users with disabilities, adhering to WCAG (Web Content Accessibility Guidelines) standards.

10. Portfolio Demonstration: A strong portfolio showcasing successful website revamp projects with diverse functionalities and target audiences.

Submission Process:

Please submit one soft copy (by email) of your proposal to procurementglobal@livinggoods.org and cc bokoth@livinggoods.org by 5th April 2024.

Living Goods' decision-making process will to a large extent be reliant upon the information supplied by the bidder. Should it be found that aspects of such information are incomplete, untrue, or misleading, Living Goods reserves the right to terminate /disqualify the bidder.

Evaluation of Bids.

Evaluation of bids submitted pursuant to this request for proposals (RFP) will be carried out by Living Goods as appropriate. In evaluating bids, Living Goods will seek the best value for money rather than merely the lowest price bid.

Living Goods is not bound to accept the lowest price and reserves the right to accept any bid in a whole or in part and to reject any or all tenders without disclosing any of its reason for taking of the decision resulting from this RFP.

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Confirmed 43 minutes ago. Posted 8 days ago.

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