Key Account Manager

Red Bull

Responsibilities
Experience
Workhours

The Key Account Manager (KAM) main priorities are selling and executing Red Bull strategy and initiatives to local key account chains (KA). Influencing execution of regional programs via local decision makers (DMs). Key responsibilities include: owning local key account budgets and results (Distribution, Price, Promotion, and MPOD); developing productive business relationships with assigned key accounts; and developing solutions that resonate with customer needs while achieving Red Bull goals.

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

  • MANAGEMENT AND DEVELOPMENT OF LOCAL KEY ACCOUNTS

    Executes distribution on priority packages in-line with HQSG (Headquarter Sales Group) recommendations 

    Ensures all assigned key account’s schematics reflect Red Bull standards relative to flow and package mix

    Aggressively sells Red Bull’s Optimum Price program by utilizing best practices and available tools

    Customizes presentations to better appeal to customer’s needs

    Proactively cautions key accounts of pricing and consistently probes for future retail price plans changes

    Develops annual promotion schedule in accordance with BU (Business Unit) and HQSG goals

    Creatively sells Red Bull standards and price points in a way that resonates with the customer’s needs

    Ensures all promotions are accompanied by effective POS and incremental displays

    Customizes sales pitch to achieve account goals while driving effective, permanent displays

    Evaluates ROI prior to recommending specific POS or customized solutions

    Executes displays in-line with HQSG channel guidelines

  • MANAGEMENT AND DEVELOPMENT OF LOCAL RELATIONSHIPS THAT INFLUENCE REGIONAL ACCOUNTS 

    Actively develops relationships with key decision makers via business reviews, communication, etc.

    Drives execution of account programs through local DMs

    Consistently pursues incremental opportunities over-and-above programs

    Provides feedback to local DMs and SRAM/DKA on any pertinent developments, information, or successes

    Maintains key point of local knowledge regarding accounts

    Routinely engages in opportunities to build relationships and ‘wire’ key accounts beyond buyer level

  • BUDGETS/ANNUAL PLANNING

    Constructs annual Customer Marketing Agreements and manages associated funds for all designated key accounts on a weekly and monthly basis

  • BUSINESS ANALYSIS

    Works with Category Analyst to evaluate ROI with regards to ‘pay-for-space’ agreements and communicates key learnings to BU and HQSG

    Drives post-promotion analysis, in conjunction with CA, following all promotions to evaluate promotional effectiveness

  • BUSINESS REVIEWS

    Conducts quarterly business reviews to update KA on business, channel competition, opportunities, etc.

    Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition

    Provides Energy Insights that drive change in promotion, price, or display practices

  • COMMUNICATION WITH DISTRIBUTOR PARTNERS (DPS)

    Uses appropriate communication processes (i.e. Chain Alerts) to keep DPs informed of KA programs and initiatives

    Routinely visits DPs to ensure personal contact and open lines of communication

  1. Minimum 4 years Sales experience with a strong track record of success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a DSD (Direct Store Delivery) operation

  2. Strong analytical skills and experience using internal and external data sources (i.e. Nielsen, IRI)

  3. Excellent communication and active listening skills

  4. Creative, solution-oriented mindset 

  5. In-depth knowledge of FMCG industry 

  6. Self-motivated and able to work independently

  7. Must be proficient in Microsoft Excel and PowerPoint

  8. Previous experience with SAP preferred 

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Confirmed 17 hours ago. Posted 30+ days ago.

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