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Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

Job Description:

What will you work on?

The Assistant Brand Manager (ABM) will have direct brand responsibility for Bitzee and other Interactive brands. They will support the Senior Brand Manager (SBM) on other brands within the Dolls & Interactive (D&I) portfolio with pre-determined duties and responsibilities, and assist on duties as required to support the wider UK Marketing team.

  • Key ABM brand leading responsibilities include but not limited to:
  • Manage the Interactive brands to exceed annual corporate goals – revenue, margin, market share, consumer demand. With support from the SBM, lead the development of a UK plan to present to trade/retail partners, through previews and Toy Fairs, to secure necessary levels and breadth of retail support.
  • Develop and execute consumer marketing campaigns for Bitzee and other Interactive brands within agreed budgets, including TV/Media planning, Digital, TV/Digital Commercial Production, PR, Influencers and Ecommerce.
  • Maintain marketing budgets accordingly, while updating budget trackers and Marketing Manager brand changes. 
  • TLP/P&L Management. With support from SBM, manage mix/pricing to achieve annual financial objectives. Specifically manage item pricing to achieve margin goals, mix and marketing spends to deliver required MC% and $ levels.
  • Forecasting – work with Supply/Demand Planners and Sales Team to review and monthly changes for Interactive as part of the Sales and Operational Planning (S&OP) forecast calendar. 
  • Attend all global meetings required for Interactive including Bi Weekly meetings, integrated Marketing Plan reviews, while liaising with the Dolls & Interactive GBT throughout. 
  • Produce tools necessary to support the Sales Team on a regular basis, e.g. range plans, external TV plans, brand promotional guidelines.
  • Working with Sales to present ranges in for all retailers, while being the point person for all Interactive related inquiries. 
  • Provide ABM support for other major brands within the D&I portfolio such as Unicorn Academy and Hatchimals. Such aspects include but not limited to:
  • Assisting in activation of retail activities, Ecom, TV and digital.
  • Leading in the development, planning and execution of PR activations with partner Agency (Stripe) – Unicorn Academy launch event, influencer programme etc
  • Support in liaising with and supplying information to Consumer Products agency and licensees
  • Support SBM in brand performance tracking and analysis/insights for D&I using both internal POS data and external category data (Circana)
  • Work alongside SBM on future brand launches within Dolls & Interactive:
  • Work alongside SBM (who will oversee the projects) with any ad hoc and development tasks pertaining to these business practices. 
  • Other responsibilities instructed by SBM may arise once details of project are further developed.

How will you fit into the team?

The Assistant Brand Manager reports into the Senior Brand Manager - Dolls & Interactive.

What are your skills and experience?

  • Relevant experience in the Toy industry, kid-related industries or FMCG of at least 2 years+ is ideal. (Experience gained through a combination of supplier and/or retailer a plus)
  • Degree Educated with marketing/business qualifications (preferably). Marketing qualifications could include Degree, Diploma in Marketing (DipM) or other recognised marketing qualifications from the UK or overseas
  • Demonstrated ability to thrive in a fast-paced environment, adept at managing multiple priorities and can adapt to challenges with ease 
  • Results driven – strive to exceed goals. A creative thinking with a proactive approach
  • Strong marketing skills – experience in developing and delivering robust marketing plans. Plans that stand out against the competition, are best in class internally and deliver in full on a commercial level
  • Digitally savvy with experience of digital marketing activations and/or commerce
  • Good commercial acumen – understanding the need for commercially viable plans and key P&L drivers
  • Genuine team player able to work across all departments (e.g. sales, marketing, finance, demand planning, supply) and with external stakeholders (e.g. retailers, licensors).
  • Good communication skills and confident in presenting to internal teams and externally during retailer previews and licensor/licensee meetings.
  • Be the biggest brand champion every day – internally and externally championing the Dolls & Interactive brands at every opportunity

#LI-Hybrid

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

  • Growth and Career Opportunities
  • Flexible Work Hours
  • Innovation, Collaboration and Fun
  • Comprehensive Benefits
  • Other fun Perks!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at JobsEU@spinmaster.com or by phone at +421905215125 and we will work with you to meet your accessibility needs.

We do appreciate all interest; however only those selected for interview will be contacted.

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Confirmed 7 hours ago. Posted a day ago.

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