Senior Designer and Creative Director, IBM Systems Marketing



Senior Designer and Creative Director, IBM Systems Marketing

Job Description

Why work for IBM Systems Marketing?
Startups are exciting. That’s why we’ve never stopped. For over a century IBM has been a company of inventors and innovators. We power the most important industries on the planet--from finance to telecommunications to scientific research. You may not know it but there's hardly a part of your daily life that isn't touched by an IBM Systems client.

You’re a content marketing leader and you know digital, so let’s talk about what you’ll do.

At IBM Systems, you’ll invent things. A new way to tell a story. A smarter strategy. Better ways of working. You’ll be part of a top performing team who has fun, learns from failures and innovates every day. (You don’t get to be 105 years old any other way.)

IBM Systems leads in transformation. What we do for our clients, we’re doing for ourselves all the time: reinventing, learning what it takes to stay ahead of technological shifts and building what comes next. We’re good at change because we’ve never been afraid of it. If you’re the same, join us in our next big reveal.

About Content Marketing at IBM
People are bombarded and disrupted by over 14,000 messages a day. The world doesn’t need more content; it needs better content. Hence, the “IBM Originals” approach to content was created to be the storytelling arm of IBM. We create stories and content experiences that matter to our audiences, move them to act, and cut through the noise in the market.

We believe that content is the best way to build relationships at scale and that stories must be creatively told, uniquely delivered, and useful to our audience. Do you have what it takes? Want to be part of a company where science and creativity collide to make the new big bang in content?

About Your Role
The Senior Designer & Creative Director shapes the experience of our buyers through storytelling and design. You will conceive and implement visual marketing programs that span media from print to email to display ads to interactive tools. The Creative Director will be responsible for developing engaging content and digital experiences for IBM Systems and our sub-brands. The successful candidate will work collaboratively with an in-house and freelance team of designers, developers, copywriters, strategists and production to deliver content that helps us build a highly-engaged subscriber base and drive the sales pipeline. This role reports to both the Business Unit CMO and the Global Content Leader. The Senior Designer & Creative Director role includes but is not limited to:

  • Content Creation & Development from End to End
    • Guide and execute the development of all creative deliverables to drive compelling campaigns, content, and experiences for our buyers. Deliverables include our overall approach to content design throughout the buyer’s journey to drive the overall strategic goals of the business, our brands, and marketing campaigns.
    • Articulate and translate key campaign themes and objectives as well as clearly articulate buyer pains and goals using best practices in design and content development across a wide breadth of channels and treatments.
    • Oversee execution of multiple projects from concept to completion with a cross-functional team.
  • Creative Strategy & Approach
    • With the Editor in Chief refine, drive, and reinforce the creative vision while further developing IBM Systems narrative and story.
    • In collaboration with portfolio leaders, campaign strategists, and the Editor in Chief, and writers, shape our narrative, messaging, and creative vision to fully align our objectives and strategies.
  • Innovative Solutions & Ideation
    • Brainstorm and develop new ideas for content, campaigns and new approaches to reach our buyers and meet our business objectives.
  • Brand Stewardship & Governance
    • Develop guidelines and standards for the creative adaptation of content across multiples media and platforms.
    • Develop a review and approval process aligned with deliverables timeline to include key stakeholders and feedback loops.
    • Ensure a consistent user experience across various formats/media.
  • Team Development & Management
    • Build and mentor a team of internal and external designers to develop compelling creative approaches to content and campaigns.


Auto req ID


Required Education

High School Diploma/GED

Role ( Job Role )

Portfolio Marketing Professional

State / Province


Primary job category

Marketing & Communications

Contract type


Employment Type


Is this role a commissionable/sales incentive based position?


Travel Required

Up to 10% or 1 day a week

IBM Business Group


Preferred Education

Bachelor's Degree

City / Township / Village


EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Required Technical and Professional Expertise

  • Minimum of 10+ years working in a creative team environment, agency experience a plus
  • A comprehensive portfolio of work samples across various media
  • Expert-level experience with developing designs and projects from ideation, direction, development to implementation and activation
  • Demonstrated experience with providing a comprehensive vision implemented and translated across formats
  • Experience managing creative and production teams and processes
  • Advanced skills with Adobe Creative Suite and Microsoft Office suite; working knowledge of HTML, CSS, Javascript, and video and animation tools
  • Candidates must live in or around the city in which our marketing teams are based: New York, Atlanta, Boston, Austin, San Francisco, Raleigh


United States

Preferred Technical and Professional Experience


Secondary Job Category

Portfolio Marketing

Eligibility Requirements


Position Type


Early Professional Track

Not Applicable - Professional Hire

New Collar Role


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Confirmed 11 hours ago. Posted 30+ days ago.

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